连锁便利店增值服务创新研究+STP分析
然而为了把“便利”这样一种信念传递得更加透彻，各大便利企业都在紧抓自己的服务这一块，越来越多、越来越精致的增值服务在一件一件的被增加，但是其质量问题倒是一个值得大众都担心的问题。本论文主要是为了研究如何进行连锁便利店增值服务的创新，以及增值服务创新能为便利企业带来什么样的利益，能为社区居民带来哪些方便而进行展开研究的。
本论文首先向大家阐述了一般情况下都有哪些便利店增值服务，并结合日本、台湾便利店增值服务研究现状提出中国内地连锁便利店如何在增值服务上进行创新以及突破,使得内地的便利店成为连接社区居民与外界的纽带。其次就连锁便利店增值服务进行STP分析，最后列举讨论了连锁便利店增值服务存在的问题，并就存在的问题提出一些实质性建议。22232
毕业论文关键词： 便利店；增值服务；纽带；创新
The research of chain convenience store
value-added services innovate
Abstract: Convenience store is a retail format to meet customer convenience and emergency needs, primarily for the consumers to make a fast and efficient shopping. After decades of development it has become one of the most competitive retail formats, which originated in the United States, and has been the rapid development in Japan and Taiwan, it`s convenient and convenience features also play to the extreme. 1990s, convenience store started in China mainland. Then it be spread in a wide range of economically developed coastal areas, especially it formed a certain scale in Shanghai. In this short ten years of development history, the average annual growth rate of the chain industry of convenience store is around 80%, the number of newly opened stores also rose in a proportional value each year.
However, in order to take the "facilitate" of such a belief to passed more clearer, major convenience companies are clutching their services. There was more and more sophisticated value-added services in piecemeal is increased, but its quality problems actually is a question that worthy of the public are concerned about. This article is to study how to innovate the value-added services of chain convenience store, and what kind of benefits the innovative value-added service can bring to the chain convenience store enterprises, and what kind of conveniences it can bring to the community residents.
First, we have explained to everyone what king of value-added services that the convenience store offered in usually, combined with the value-added services status of Japan and Taiwan`s convenience store and make the question that these convenience store in mainland China how to make a breakthrough and innovation in the value-added services. To make the convenience stores become a tie that connected the outside world with the community members. Secondly, we make STP analysis of the value-added service of chain convenience store, and finally discuss the problems that chain convenience store make value-added service and make recommendations for solving these problems.
Keywords : Convenience store；Value-added services；Tie；Innovation
目 录
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