摘要：随着人们生活水平的提高和生活方式的改变，传统的景点游已经满足不了人们的需求。发展全域旅游是旅游业发展的必然趋势，在此背景下，各县域也在积极响应国家的号召，开展旅游业。县域旅游促进地方经济发展，实现区域内资源有机整合、产业融合、社会共享。我国县域旅游的发展仍处在探索阶段，为了更好的优化县域旅游的发展，将对促进区域经济发展，实现可持续具有重要作用。

我国县域旅游发展的并不成熟，在县域旅游的发展过程中存在高技人才缺少、旅游产品雷同、基础设施不完善、产业结构不合理等问题。为了推动县域旅游发展与地方经济结构的调整,实现可持续。通过对淳安县旅游业发展分析，以解决淳安县旅游发展中所面临的问题，同时也为县域的旅游业给予相应的发展对策。

As people's living standards improve and lifestyles change, the traditional tourist attractions can not meet people's needs. The development of global tourism is an inevitable trend of tourism development. Under this background, counties are also actively responding to the call of the country to carry out tourism. County tourism to promote local economic development, to achieve organic integration of resources within the region, industrial integration, social sharing. The development of county tourism in our country is still at the exploratory stage. In order to better optimize the development of county tourism, it will play an important role in promoting regional economic development and achieving sustainable development.

The development of county tourism in our county is not mature. There are such problems as lack of high-tech talents, similar tourism products, imperfect infrastructures and unreasonable industrial structure in the development of county tourism. Through the analysis of Chun'an tourism development, in order to solve the problems facing Chun'an tourism development, but also for the county tourism industry to give the appropriate development strategy.

关键词：全域旅游；县域旅游；旅游产业；淳安县

Keyword: Global tourism；County tourism；Tourism Industry；Chun County

目录

一、绪论 5

（一）研究背景 5

（二）研究意义 5

（三）研究方法 6

1文献研究法 6

2问卷调查与实地调查相结合 6

二、文献综述 6

（一）县域旅游与全域旅游的内涵及关系 6

1关于县域旅游 6

2关于全域旅游 6

3全域旅游和县域旅游的关系 7

（二）县域旅游发展国内外研究综述 7

1国内研究综述 7

2国外研究综述 8

3国内外综述总结 8

三、淳安县域旅游感知评价 8

（一）问卷设计及调查取样 8

（二）样本分析 8

1基本信息分析 9

2旅游行为分析 9

3淳安县旅游发展的整体感知 11

四、淳安县旅游调查分析 12