我国明星经纪人管理存在的问题及对策研究
毕业论文关键词：明星经纪人；经纪市场；明星经纪人制度
Problems and Countermeasures in the Management of Star Broker
Abstract: Since the new century,the brokerage industry as an important part of cultural mediation and performance an important bridge and link in market circulation system, its development prospects.Star broker contact became the stars and the important link of the enterprise. And with the market a lot of capital flow into the entertainment industry in China and the acceleration of industry consolidation, standardize the star brokerage industry on the problems existing in the management level, system level is imminent.Article from the concept of stars and star broker management, using the method of comparative study, study of the status quo of management of star brokers in China, so as to analyze star brokers on the problems existing in the management of our country.Aiming at the problems existing in the management of star brokers in China, put forward to adjust brokerage operation mode, strengthening the construction of star broker professional quality, perfect agent education training mechanism, perfect our legislation of star broker.
Key words: Star brokers;Star broker management; Star broker system
目 录
摘 要 1
Abstract 1
一、明星经纪人概述 2
（一）明星经纪人的内涵 2
（二）明星经纪人管理的重要意义 3
二、我国明星经纪人管理的现状 3
三、我国明星经纪人管理中存在的问题 6
（一）缺乏有效的竞争机制和科学的管理办法 6
（二）专业明星经纪人匮乏，专业素质较低 7
（三）明星经纪人教育培训机制不完善 8
（四）明星经纪人法制建设落后 8
四、明星经纪人管理中存在问题的对策分析 9
（一）调整运营模式 9
（二）加强明星经纪人专业素质建设 10
（三）完善经纪人教育培训机制 11
（四）完善我国的明星经济立法 11
参考文献 13
致谢 14
我国明星经纪人管理存在的问题及对策研究
前言
随着知识经济时代的到来，中国影视娱乐业迅速发展起来，演艺经纪业作为文化中介的重要组成部分和演出市场流通体系中的纽带，其发展已经逐渐步入职业化、产业化和制度化道路，但明星经纪人在推出明星的策略运用上，运营理念上，明星定位上都存在着极大问题，我国明星经纪行业尚处于发展的初级阶段，而在欧美等发达国家明星经纪早已发展成为一个成熟的产业。因此，下面将对明
星经纪人发展的现状、前景以及存在的问题进行分析。
一、明星经纪人概述
（一）经纪人及明星经纪人的内涵
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