宜兴善卷洞风景区发展战略研究+SWOT分析
毕业论文关键词：发展战略；溶洞景观；SWOT分析；善卷洞；宜兴市
The Development Strategy Research Of Shanjuan Cave
Abstract:Nowadays，tourism is the most popular recreational activity. People begin to pursue the spiritual enjoyment gradually after meeting the demand of basic life. As a famous historical and cultural attraction in Yixing, Shanjuan Cave gradually fade in people's sight in recent years and becoming a popular tourist attraction. In the article, I use questionnaire survey, SWOT analysis, field survey and other methods to analyze problems in the development of Shanjuan Cave. Meanwhile, I use the SWOT analysis to figure out the strengths, weaknesses, opportunities and challenges in the development of Shanjuan Cave, point out the problem of it and formulate a set of tourism development strategy of Shanjuan Cave. Emphasize its geographical superiority with the condition of traffic, meet challenges and opportunities with the advantage of location and make Shanjuan Cave.Because the leading city of karst cave tourism in eastern China. To some extent, it is irreplaceable that Shanjuan Cave have the advantage of providing different preferential policies for different people,the uniqueness of the natural landscape and the convenience of transportation in its development. But the disadavantage of lacking of tourist source, attractions lack of tour resources and cave destroyed does Shanjuan Cave inevitable defects in the process of hair tied.
Key words: Methodology development strategy;Karst cave landscape;SWOT analysis;Shanjuan cave; Yixing.
目录
1前言 1
2研究区和研究方法 1
2.1研究区概述 1
2.2研究方法 3
2.2.1实地考察法 3
2.2.2问卷调查法 4
2.2.3SWOT分析法 4
3善卷洞旅游业发展的SWOT分析 5
3.1善卷洞发展的优势（S) 5
3.2善卷洞发展的劣势（W) 7
3.3善卷洞发展的机遇（O) 9
3.4善卷洞发展面临的挑战（T） 9
4善卷洞旅游业发展的战略方针与措施 10
4.1品牌发展战略 10
4.2文化战略 10
4.3可持续发展战略 11
5结论 11
参考文献 13
1前言
随着我们生活水平的提高，人们在近年来愈来愈注重精神富裕，多数人选择在假期或者闲暇时光外出旅行，同时随着旅游业的逐步发展，可供人们选取的旅游景点不胜枚举，同样的形式的景观在中国各地都有不同的分布，随着交通运输行业的发展，去哪旅行逐渐成为人们外出旅行而要讨论的话题。善卷洞作为宜兴地区著名的溶洞景观，不仅以其独特的溶洞景观吸引着无数游客，同时它的历史文化、梁祝文化也成为学者研究的热点。在近几年善卷洞的游客数量却没有大幅度提升，景区的发展似乎遇到瓶颈，当下景区的发展最需要的就是制定合适的发展战略来解决现状，文章以此为背景展开论述。