溱湖国家湿地公园多功能旅游开发研究+SWOT分析
毕业论文关键词：多功能旅游；湿地公园；开发
Multi-Function Travel Development Research of Qin Lake National Wetland Park
Abstract
Wetlands, known as the "kidney of the earth", play an important role in the tourism industry, with unique characteristics and a comprehensive function. The daily change of tourism, and the persification of tourist demand, make a single eco-tourism not meet the needs of tourists. But the ecological, leisure, folk customs and integration of multi - functional tourism is more attractive to tourists. This paper will make some research on multi-functional tourism Qin Lake National Wetland park. First of all, a brief overview of wetland parks and multi-functional tourism. Secondly, the Qin Lake wetland park resources and development status will be introduced. Again, it will do some analyses about the wetland park's tourist market. Finally, combined with the specific circumstances of Qin Lake National Wetland Park, through the SWOT analysis, put forward its development strategy. Through the research, making Qin Lake Wetland Park in the tourism market to seek common ground while reserving differences, different from other wetland park, to expand the scope of the tourists, attract more tourists, promote the development of tourism market in Taizhou.
Key Words: Multi-function travel; Wetland Park; Development
目 录
摘要-1
Abstract-Ⅱ
目录Ⅲ
一、引言-1
二、概述-2
（一）湿地公园1
（二）多功能旅游-1
（三）溱湖国家湿地公园概况3
三、溱湖国家湿地公园简介-3
（一）研究区概况-3
（二）研究区多功能旅游开发现状4
四、溱湖国家湿地公园旅游SWOT分析-4
（一）优势4
（二）劣势4
（三）机遇5
（四）威胁6
五、溱湖国家湿地公园旅游市场分析-6
（一）游客基本情况6
（二）客源市场分析6
吹冰、溱湖国家湿地公园多功能旅游开发策略7
（一）保护生态环境，合理开发湿地资源-7
（二）完善园内基础设施,提高服务质量-7
（三）树立溱湖旅游形象，打造多功能旅游品牌8
（四）创新溱湖旅游产品，实现多功能旅游8
（五）健全溱湖湿地信息网络，加强市场营销-9
参考文献10
一 引言
湿地是水陆相互作用下形成的生态系统，作用于抗旱防洪、净化水质、调节气候等，更重要的是湿地为多种生物提供了独特的生境[1]。湿地为旅游提供场所；旅游给湿地带来资金。几乎所有的湿地公园都是主打生态旅游，旅游产品相差无几。为了提高溱湖国家湿地公园的旅游吸引力，对其自然，文化，景点等进行研究。围绕“生态旅游、休闲旅游、民俗旅游”展开，开发适合该地的多功能旅游，充分发挥生态、休闲、民俗旅游的特征，从而使溱湖国家湿地公园区别于其他湿地公园，独树一帜，获得更大的经济效益和社会效益。