摘要随着城市化进程不断加快，生活竞争激烈、工作压力大、环境喧闹拥挤、空气质量低劣等问提使得人们旅游需求更倾向于回归自然、注重健康等。而与之契合的山地旅游备受青睐，迎来了发展新契机。创新旅游产品、完善产品结构是目前兴义市山地旅游发展亟待解决的问题。本文以万峰林景区为研究对象，从山地旅游和旅游产品等概念入手。以旅游产品开发理论为指导，有针对性地提出旅游产品的开发策略。对该地区打造山地旅游品牌、推动旅游业全面转型升级、带动经济发展具有重要意义。42380

毕业论文关键词：万峰林景区；山地旅游产品；开发策略

The Research on Development of Mountain Tourism——A Case Study in WanFengLin of XingYi Scenic Area

Abstract With the accelerating process of urbanization, there are a series of problems in the city. Such as the intense competition, the stressful working, the noise environment, and the poor air quality and so on. Because of this, people tend to return to the nature and pay attention to their health and so on. The mountain tourism has been favored by citizen, it will be developed in front of the new opportunities. Innovative tourism products, improve the product structure is the problem of XingYi mountain tourism development and it must to be solved. This thesis takes the WanFengLin scenic area as the research object. From the concept of mountain tourism and tourism products, the thesis takes the theory of tourism product development as the duidance and puts forward the development strategy of tourism products. It has a agreat significance in creating a mountain tourism brand in the region, promoting the transformation and upgrading of the tourism industry, and bringing economic development.

Key Words: The WanFengLin scenic area;  The mountain tourism product;Development strategy

目  录

摘要 I

Abstract II

目录 III

一、引言 1

二、国内外研究现状 1

三、山地旅游产品开发基础理论 2

（一）相关概念界定 2

（二）相关理论 3

四、万峰林景区旅游产品开发条件分析 3

（一）地理区位条件 3

（二）资源环境条件 4

（三）历史人文背景 4

（四）社会经济发展条件 4

五、万峰林景区旅游产品开发中存在的问题 5

（一）产品结构单一、配套设施不完善 5

（二）宣传促销力度不够、针对性不强 5

（三）产品缺乏特色 5

（四）产品整合力度不够 6

（五）产品缺乏创新，开发过程受生态脆弱性限制 6

（六）旅游产品开发与当地民众利益矛盾难以调和 6

六、万峰林景区旅游产品开发策略 7

（一）产品开发对策 7

（二）产品开发具体方案 8

（三）旅游产品开发类型 8

（四）旅游产品市场营销