摘要当今社会经济的快速发展，人们对于保健类医疗器械越来越多重视。其中，家用医疗仪器已经逐渐渗入到人们的生活中。在家使用医疗仪器，既可以降低医疗的费用，还可以免去了就医的各种各样的不方便；家用医疗器械在这些优势下，有着巨大的商业机遇和市场美好的发展前景。然而，家用医疗保健仪器在我国还属于一个新兴产业，今后家庭医疗仪器的投资方向将是家庭的保健和医疗工程。42668

本文的研究对象是上海蕊源公司。文中介绍了营销的状态以及其可能存在的弊端。总结了面对这样的不足，上海蕊源公司解决问题的策略，希望本文的分析与研究，能够对于上海蕊源公司的体验式营销有一定的指导意义。

毕业论文关键词：医疗器械；营销策略；体验式营销

Research on experience marketing of    Shanghai's core source company

Abstract

With the rapid development of social economy, people pay more and more attention to the health care equipment. Among them, the household medical instrument has been gradually penetrated people's life. We use medical instruments at home, which can reduce the medical cost, and eliminate the need for medical treatment of a variety of convenience; the home medical equipment has tremendous business opportunities and good development prospects in the market with these advantages. However, home health care instruments in our country are also a new industry, the direction of home medical equipments’ investment will be the family's health and medical engineering in the future.

The research object of this paper is Shanghai Rui source Biotechnology Co., Ltd., which introduces the Shanghai Rui source Biological Technology Co., Ltd. the status of marketing experience, analyses the problems of marketing experience of the Shanghai Rui source Biotechnology Co., Ltd.,how Shanghai Rui source Biological Technology Co., Ltd. to solve the problems of strategy in the face of such problems are summarized, and hope that the analysis and research, it has certain guiding meaning for Shanghai Rui source Biological Technology Co., Ltd. of experiential marketing.

Key Words: Medical equipment  Marketing strategy  Experiential marketing

 目  录

摘  要 I

Abstract II

目  录 III

一  绪 论 1

（一）问题的提出 1

（二）研究目的和意义 1

（三）研究方法和研究思路 2

（四）本文的创新之处 4

二  相关理论研究综述 5

（一）体验式营销理论的发展 5

（二）相关文献综述 5

三  上海蕊源公司体验式营销优势和问题 7

（一）上海蕊源生物科技股份有限公司简介 7

（二）上海蕊源公司体验式营销的优势 9

（三）上海蕊源公司体验式营销的问题 10

四  上海蕊源公司体验式营销的改善和创新 13

（一）创新与开发新产品 13

（二）高素质人才联系情感体验 13

（三）会所中的“思维体验” 13