摘要：由于现如今办公场所和个人家庭所使用的电器越来越多，电源插座的使用频率也逐渐增高。原来毫不起眼的电源插座如今已然成为了不可或缺的生活必备品，并且每一年的消费数量十分可观，变成了一个巨大的市场。目前，这个行业的竞争十分激烈，尤为明显的特点是知名的品牌并不是太多，现阶段最为人所知的就是公牛插座，同时，公牛插座的市场占有量还远远达不到垄断的地步。对于公牛插座的潜在进入者和竞争者而言，仍旧有着进入市场的机会。希望通过本文对公牛插座品牌营销策略的分析，可以给电源插座行业的潜在新进入者提供一些启示。新入一个行业，最好的学习莫过于对行业内的龙头企业进行钻研，这样做可以更快掌握这个行业的精髓，有利于潜在进入者展开业务。42942

毕业论文关键词：公牛插座；品牌营销；市场

The Bull Socket Brand Marketing Strategy Analysis

Abstract: Because now the office and personal family appliances used by more and more, the use of the power socket frequency also gradually increased. The original humble outlet now has become the indispensable life style, and each year the number of consumer is very significant, has become a huge market. At present, the industry is very competitive, particularly is a famous brand is not too much, the characteristics of the present stage is best known for the bulls socket, at the same time, the bulls socket still far less than the market share of monopoly. For the bulls socket of potential entrants and competitors, still has a chance to enter the market. Hope that through this article analysis of the bulls socket brand marketing strategy, can give a power socket industry provides some Revelations of potential new entrants. Into a new industry, the best way to learn to study in the industry leading enterprises, such doing can quickly grasp the essence of the industry, is conducive to business potential entrants.

Key words: The BULL Socket; Brand Marketing; Market

目    录   

摘  要 2

Abstract 2

一、品牌营销理论概述 2

（一）品牌与品牌营销的含义 2

（二）品牌营销的意义 2

（三）品牌营销的优势 2

二、电源插座行业有关情况分析 2

（一）技术发展 2

（二）市场格局 2

（三）公牛品牌 2

三、公牛插座品牌营销策略 2

（一）品牌认知策略 2

（二）品牌形象策略 2

（三）品牌广告渠道策略 2

（四）品牌广告传播策略 2

四、公牛插座品牌营销策略存在的问题分析 2

（一）品牌营销策略的制定易受政策环境变化的影响 2

（二）品牌营销方式受行业潜在进入者威胁较大 2

（三）品牌营销的沟通和传播方式较为落后 2

（四）品牌营销风格未充分考虑消费者需求 2

五、公牛插座品牌营销策略的对策及建议 2

（一）做好政治法律环境分析，塑造合适的品牌理念