“多玩歪歪”的免费营销模式分析
毕业论文关键词：商业模式； 免费营销模式； 经济效应
Abstract
In the network tide sweeping across the world today, the popularization of electronic media make the distance between people is greatly reduced, the network so that any kind of information can break through the limitations of time and space freely from one place to another. The impact of such convenience to our life, change the world. In this background, the competition between enterprises has not as before alone is the competition between products, but between marketing mode competition. In the flowers of various business models today, I think there is a pattern is particularly prominent, it is called a free marketing mode. Free is a fascinating consumption patterns, in this era of the Internet, showing the charm and value of it, let the consumer is difficult to resist the. In order to better understand this model, I chose to play more crooked as a case, introduce what is the free mode, economic effects and free mode.
Key words： Bussiness model；Free marketing mode; Economic effect
目 录
摘要 I
Abstract Ⅱ
一、文献综述 1
（一）国内相关研究 1
（二）国外相关研究 1
二、免费营销模式概述 2
（一）四类营销模式简介 2
（二）免费营销模式及四类营销模式对比 3
（三）免费营销模式的优劣势 4
（四）免费营销模式的实施方式 5
三、“多玩歪歪”的现状分析 5
（一）“多玩歪歪”简介 5
（二）“多玩歪歪”的免费营销 5
四、“多玩歪歪”面临的威胁及改进建议 7
（一）“多玩歪歪”面临的威胁 8
（二）相关的改进建议 9
五、结论 10
参考文献 11
致谢 12
“多玩歪歪”的免费营销模式分析
马云曾经说过，“创业者光有激情和创新是不够的，他需要很好的体系、制度、团队以及良好的盈利模式。” 也就是说，先如今的商场已经不能单纯靠货物的优劣来取胜，更多的是要依赖好的模式，一个好的营销模式可以决定一个企业的成败，本文将从以下的角度分析“多玩歪歪”的免费营销模式。
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