Griffiths (2004) Studies how to strengthen the safety culture marketing strategy. He thought it is necessary to find out the effective strategy which in order to promote the health and safety at all levels of the organization and realize a positive safety culture(p.601-619).

Xie Zhongfa(2009) discusses the character and basic characteristics of customer experience, experience economy is different from the traditional economic patterns. He focused on the idea of corporate marketing strategy adjustment in the era of experience economy. That stressed on meeting the desire and psychology and inpidual needs of consumers as well as and enhance customer experience of brand image in promotion strategy(p.76).