摘要：诞生于1991年的“上海科技节”，是国内第一个由地方政府确立的科技节。从2001年开始，为了呼应每年五月第三周的全国科技活动周，上海将两者合并，逢双数年为“科技周”、单数年为“科技节”。但在策划与活动形式上仍距国外科技节有较大差距。本文通过比较案例分析法，对比澳大利亚科技节，和通过对调研报告反馈的数据的分析，整理出了几点对上海科技节的策划与活动形式的建议。建议包括：1.将上海科技节的媒体宣传工作放到更加重要的位置。2.将我国青少年科技活动工作室的活动更多地列入上海科技节策划中。3.开展对科学家科技传播技巧的培训试点工作。4.进一步发挥科普网站的科技传播作用。5.整合各种宣传渠道加以利用。6.完善活动内容和组织形式。48658

毕业论文关键词：上海科技节；澳大利亚科技节；策划；活动形式

Research in the Development of the Shanghai Science Festival planning and activities form

Abstract：Born in 1991, "Shanghai Science Festival" is the first science festival which was hold by the local government. Starting in 2001, the third week of May in order to echo the annual National Science and Technology Week, every two years for the "Science and Technology Week", the singular as the "Year of Science and Technology Festival." But in the form of planning and activities from abroad Festival still a wide gap. Through comparative case analysis, comparing Australian Science Festival, and through the investigation report feedback data analysis, sorting out some suggestions on planning and activities in the form of the Shanghai Science Festival. Recommendations include: 1. Putting the media publicity of Shanghai Science and Technology Festival into a more important position. 2. Putting the activities of Youth Science and Technology Workshop included in the Shanghai Science and Technology Festival’s plan. 3. Training scientists scientific communication skills. 4. Further play the role of communications science and technology science websites. 5. The integration of a variety of communication channels to be used. 6. Improve the activities content and form of organization.

Key Words: Shanghai Science Festival; Australian National Science Week; Plan; Activity Form

目录

一、研究综述 1

（一）研究目的和意义 1

（二）研究内容和目标 2

1.主要研究内容 2

2.研究目标 2

（三）文献梳理 2

1.研究现状 2

2.研究发展趋势 3

二、上海科技节的现状 4

三、上海科技节的策划 6

（一）产业分析 6

（二）传媒分析 6

（三）受众分析 6

四、上海科技节的活动形式 8

五、比较研究——以“澳大利亚科学节（周）”为例 11

（一）基本信息 11

（二）主办单位 11

（三）策划亮点 11

1.活动策划特别之处 11

2.澳大利亚科学节经费 12

3.澳大利亚科学节的宣传