摘要在全球化和信息化的时代背景下，随着国内的新闻传媒业竞争的日渐激烈与跨国传媒集团的渗透，以及手机，互联网等新兴媒介的快速崛起，作为传统媒体的中国报业正面临着前所未有的巨大风险与严峻挑战。

本文从中国报业集团中具有较强代表性的南方报业传媒集团切入，探讨其在社会转型时期如何通过自己独特而卓有成效的管理模式来实现可持续发展。首先，从中国报业的发展历程入手，简要叙述了现代报业在中国的开端和一百多年来的发展，并分析了中国报团形成的原因和必然结果；其次，对当前我国报业发展中的管理模式进行了研究，总结出我国报业集团主要的管理模式；再次，对南方报业传媒集团的管理模式进行详细解读，其中重点介绍了南方报业传媒集团的人才战略与多品牌经营管理模式。然后，分析了南方报业传媒集团管理模式的成功的原因和其中可能存在的一些问题。最后总结报业集团想要在激烈的市场竞争中拥有一席之地，可以从南方报业的管理模式上充分学习和借鉴，但最重要的还是要因地制宜，选择或者创造出属于自己独特的管理模式51573

毕业论文关键词：新闻传媒业；管理模式；南方报业

Management Mode of Contemporary Chinese Newspaper of The Southern Newspaper Media Group

Abstract

In the era of globalization and information technology background, along with the domestic news media industry, increasing competition and the penetration of multinational media group, as well as mobile phones, the Internet and other new media, the rapid rise of China as a traditional media are facing unprecedented newspaper enormous risks and challenges.

In this paper, newspaper group in China with a strong representative of the Southern Newspaper Media Group cut to explore how their social transition through their own unique and effective management model to achieve sustainable development. First, start with the Chinese press to start the development process, a brief description of the beginning of the modern newspaper industry in China and one hundred years of development, and analyzes the reasons for the formation of Chinese newspaper group and the inevitable result; Second, China's current report development of management models have been studied, summed up our newspaper Group principal modes of management; once again, on the Southern Newspaper Media Group's management model to conduct a detailed interpretation, which focuses on the Southern Newspaper Media Group's human resources strategy and multi-brand management mode. Then, the analysis of the Southern Newspaper Media Group management model and one of the reasons for the success of some of the problems that may exist. Concluded Newspaper Group wants in the fierce competition in the market has a place, from the Southern Newspaper management model to fully learn, but the most important thing is to local conditions, select or create their own unique management style.

Keywords: News media industry; management; Southern Newspaper

 目  录

0引言 1

1中国报业的历史演进过程与报团的形成背景和原因 1

1.1中国报业发展的历史沿演进过程 1

1.2中国报业集团形成的背景和原因 2

2当前我国报团管理模式的主要种类 4

2.1我国报业管理模式综述 4

2.2我国报业管理模式主要分类 4

2.2.1集权型 5

2.2.2分权型 5

2.2.3统分结合型