摘要：开发云南昆明市红土地镇社区旅游对推动红土地镇及其它西南少数民族社区旅游意义重大。昆明红土地镇不仅自然旅游资源丰富，而且人文旅游资源丰富。利用问卷对当地展开调查，并对结果进行分析可以发现，红土地镇有丰富独特的自然资源和广阔的客源市场优势，但也存在着旅游接待能力弱、景区宣传力度不够、旅游从业人员整体素质不高、体制不够健全和旅游开发的消极影响导致人们参与性低等问题。针对其中所存在的问题，应采取科学的开发思路与原则、做好基础设施建设、积极组织培训、精心设计分配方式、特色旅游开发等具体措施，以推动红土地镇旅游的可持续发展。56424

毕业论文关键字：云南昆明市；红土地镇；少数民族；社区旅游

Abstract：There is a big significance of Yunnan Kunming red land town community tourism to promote the red land town and the southwest minority community tourism. The Red land town of Kunming is not only promoting the natural tourism resources, but also the cultural tourism resources. Using questionnaire survey method can be found, the red land town have rich unique natural resources and market advantages. But there are aslo problems，such as tourist reception ability is weak, scenic area propaganda is not enough, the overall quality of tourism practitioners are poor, the tourism system is not perfect and the negative influence of tourism lead to the low enthusiasm of people. In view of the problems, put forward a clear development ideas and principles, good infrastructure, and actively organize training, elaborate design, distribution characteristics of tourism development of specific measures, in order to promote the sustainable development of tourism in the town.

Keywords：Kunming；Yunnan Province；Red Land Town；Minorities；Communities tourism

目   录

1 引言 4

      2 红土地镇社区旅游资源概况 4

2.1 红土地镇概况 4

2.2 自然旅游资源 5

2.3 人文旅游资源 7

3 红土地镇社区旅游开发现状 8

4 红土地镇社区旅游开发存在问题 9

4.1 基础设施建设投入不足，旅游接待能力较弱 9

4.2 景区宣传力度不够 10

4.3 旅游从业人员整体素质不高 10

4.4 体制不够健全 10

4.5 旅游开发对当地造成负面影响 11

4.6 周边同类景区较多，面临竞争威胁 12

5 红土地镇社区旅游资源开发对策 13

5.1 明确开发思路与原则，指导开发工作 13

5.1.1 明确开发思路，坚持政府主导地位 13

5.1.2 贯彻开发与保护原则 13

5.2 做好基础设施建设，招商引资加强宣传 14

5.3 积极组织培训，提高从业人员素质 14

5.4 精心设计利益分配方式，调动各方积极性 15

5.4.1 协调各方旅游开发积极性 15

5.4.2 利益分配方式设计 16

5.5 特色旅游开发，吸引更多客源