摘要：随着“互联网+”新经济形态的出现，移动互联网产业与传统行业产生了激烈的竞争，后在竞争中寻求共同发展，逐渐走向融合之路。网上交易活动日渐频繁，经营范围不断变大，追求生活的便利性使得人们网上购物的需求变得越来越强烈，现代商务活动开始占据越来越重要的地位。其中，B2C型企业的发展前景有了一定的方向，只有寻求去形成企业赖以生存的特色并使得企业具有差异化的竞争能力，它才能在激烈的市场竞争中生存下来并不断地发展壮大。最经典的B2C垂直型企业，比如京东，就是以它最具特色的物流打出一片天，它也不断地向综合性电子商务企业发展。当今社会商业模仿能力极强，在未来电子商务经营管理中，各B2C企业应致力于个性化设计发展，提升产品的竞争力，才能立于不败之地。所以本次毕业设计我将以网站后台管理系统的设计为主要目标,结合国内外电子商务网站发展现状,利用JavaWeb，Spring，ajax等较为先进的技术进行一定的设计实践。

关键词：B2C；管理系统；JavaWeb；Spring；ajax

Design and development of B2C e-commerce website management system

Abstract: With the advent of the new economic form "Internet plus", the mobile Internet industry and traditional industry have a fierce competition, in the competition to seek common development, gradually merging. Online trading activities are becoming more and more frequent, and the scope of operation is becoming larger and larger. The convenience of the pursuit of life makes people's demand for online shopping become more and more intense, and modern business activities have begun to occupy a more and more important position. Among them, the development prospect of B2C type enterprises has a certain direction. Only by seeking to form the characteristic of the enterprise and make the enterprise have different competitive ability, can it survive and develop in the fierce market competition. The most classic B2C vertical enterprise, such as the Jingdong, is taking its most distinctive logistics as a day, and it has also been upgrading to the way of being comprehensive e-business enterprises.

In today's society, business imitation is very strong. In the future electronic commerce operation, all B2C enterprises should devote themselves to personalized design development and enhance the competitiveness of our products so as to remain invincible. So this graduation design I will take the website background management system design as the main goal, combining the domestic and foreign e-commerce website development status, using JAVA Web, Spring, ajax and other advanced technology to carry out certain design practice.

KeyWords : B2C; management system; Java  Web; Spring; ajax

目 录

一、前言..1

（一）课题的研究背景1

（二）课题的研究目的与意义1二、基础理论.2

（一）B2C型电商的定义..2

（二）B2C型电商与C2C型电商的区别..2

（三）关于B2C型电商的现状与发展趋势..2

（四）关于B2C型电商的不足与发展策略..2三、需求分析.5

（一）系统概述5

（二）性能需求5

（三）功能需求5

（四）可行性分析.7

（五）基于课题的开发内容..7四、关键技术.9

（一）JavaWeb的定义和优势9

（二）Spring框架.9

（三）SpringMVC框架.9

（四）MyBatis框架9

（五）前端页面技术.10

五、系统实现11

（一）数据库设计11

（二）设计中运用的工具15

（三）后台管理首页模块15

（四）商品管理模块.18