摘要：伴随中国经济发展，国人的消费习惯不仅仅满足于以往线下的交易方式，其中最具代表性的是各类互联网商务平台，跟随淘宝、京东、苏宁等电商巨头揭竿而起的各类电商如雨后春笋般呈现爆发式增长，更是体现了国人对于电子商务消费模式的认可。本课题提出了针对大学生的用户群体的零食电商系统，经过国内外文献查阅，结合目前市场上主流零食电商平台的调研和大学生用户群体的网络消费习惯，得出了影响大学生对在线购物态度因素主要有：大学生自身专业、安全意识、价格、对产品质量的感知显著与否、网站建设。针对大学生用户群体对网站建设与产品质量感知的这种需求，一个界面友好，符合大学生消费心理的，具有消费质感的高品质网络零食电商平台在目前市场上有着良好的发展前景。47104

毕业论文关键词： 零食；电商；大学生用户群体；网站建设；产品质量感知

Snack electronic commerce system

Abstract: With the development of Chinese economy, Chinese people's consumption habits not only meet in the past the line transactions, which the most representative is of all kinds of Internet business platform, follow Taobao, Jingdong, Suning Appliance giant uprising of the various business mushroomed showing explosive growth, is the embodiment of the Chinese for the recognition of e-commerce consumption patterns. This topic is proposed according to the user group of university students snack business system, through domestic and international literature review, combined with the current mainstream market snacks business platform research and university student users of the network of consumer habits, it is concluded that the influence college students for online shopping attitude factors mainly: college students their own professional, safety awareness, price, the perception of the quality of the products whether there is a significant and website construction. In view of the university student users of website construction and product quality perception of this demand, a friendly interface, with college students' consumption psychology, with consumption texture of high-quality network snacks business platform in the current market has good prospects for development.

Keywords: Snack; electricity suppliers; university student user group; website construction; product quality perception

目录

摘要 i

Abstract i

目录 iv

1 绪论 1

1.1 系统开发的背景 1

1.2 系统开发的意义 2

1.3 课题的主要研究重点难点 3

2 开发工具及主要技术简介 4

2.1 管理系统介绍 4

2.2 JSP技术 4

2.3 B/S框架 5

2.4 MYSQL数据库技术 6

2.5 SSH系统设计采用的核心技术 7

3 需求分析 8

3.1 可行性分析 8

3.1.1 技术可行性分析 8

3.1.2 经济可行性 8

3.1.3 操作可行性 8

3.2 软件系统的要求 9

3.2.1 技术性要求