阿里巴巴收购战略与公司价值
毕业论文关键词 阿里巴巴 收购战略 公司价值 案例研究
Title Acquisition strategy and Corporate Value Case Study Based on Alibaba
Abstract With the progress and development of social economy, our country listed company team more and more development, especially many Chinese companies are facing the important challenge, integration, intensive, merger and acquisition of keywords become in recent years, such as the directors of the company. Most of the listed company acquisition strategy as an important strategy, modern enterprise value through acquisition strategy to enhance the value of the company's competition ability to get the attention of the academia widely. In this paper, by adopting the combination of theoretical research and case study method, according to the actual situation of Alibaba to buy, analysis and acquisition strategy and the shareholder value of the company, and we can see from the acquisition of Alibaba's strategic intent. At the same time, these acquisitions in recognition of the capital the market economy, bring Alibaba value recognition, etc. This article first introduces the background and research significance of this study and the research train of thought and method, wrote this article focuses on the part at the same time; The second part mainly introduces the theoretical basis, the narrative literature review; The third part mainly by Alibaba acquisition strategy as a case, describe the Alibaba's situation and acquisition project, analysis of Alibaba purchase motivation, on the basis of important financial index analysis of stock price movements. Finally, article through to Alibaba purchase phenomenon seen in Alibaba's acquisition strategy affects the phenomenon of the value of the company, and make the conclusion to the case.
Keywords Alibaba Acquisition strategy The value of the company A case study
目次
1绪论1
1.1研究的背景.1
1.2案例研究的意义.1
1.3研究的方法.2
1.4研究思路与框架结构.2
2文献回顾4
2.1收购战略理论综述.4
2.2公司价值理论综述.5
2.3收购与公司价值相关关系文献回顾.6
3理论综述8
3.1企业收购基本概念.8
3.2公司价值的基本概念.9
3.3收购战略对公司价值的影响.9
4案例分析..11
4.1案例介绍...11
4.3收购战略分析...13
4.4收购对公司价值影响的分析...15
4.5收购整合对公司价值的影响分析...22
5结论与启示..25
下一篇：机构投资者企业社会责任与企业价值