我国中超职业体育市场化管理与研究
其次是加强政府监管，加强政策引导，以及资金扶持、税收减免等，推动和促进我国职业体育市场化转型发展。第三是加强对中国体育行业的道德教育。最后是建立廉洁的客观坏境。20110
关键字：职业体育 市场化运营 中国职业足球超级联赛
abstract：With the establishment of market economy system and the rapid development, greatly promoted the development of sports market occupation. The so-called occupation sports marketing, is refers to the occupation sport activities of the organizers through various means, to sports products and sports services and intangible assets of marketing activities, so that the ornamental value and commercial media value to achieve, and then achieve the process and mechanism of its development. At present, only part of occupation sports in China Sports successfully market transformation, set up the occupation sports club, the occupation League set from the training, training, to match commercial operation, such as football, basketball, chess etc. There are still many occupation sports project, not the market or the market level is not high, such as tennis, snooker and other projects. In the operation and management, there is a process of market uneven, overall operation and management level is not high, too profit oriented, lack of management talents and corruption even gang problem. To solve these problems, first is the legal regulations and perfect the relevant establishment. The second is to strengthen the government supervision, strengthen policy guidance, as well as the financial support, tax, and promote the occupation of China's sports market transformation development. Third is to strengthen the moral education of Chinese sports industry. The last is to establish the objective environment clean.
Keywords:occupation sports market operation Chinese occupation football super league
目录
引言.. 1
一．课题概述 2
（一）研究背景 2
（二）.研究的目的与意义 2
（三）.课题研究现状 3
二．我国职业体育项目的生存现状2-3
（一） 奥林匹克项目生存现状. 2
（二）.非奥项目生存现状.. 2-3
三．我国职业体育市场化运营与管理的现状.4-5
四．中国职业足球超级联赛运营与管理的现状. 5-9
（一）中超公司的运营模式5-6
（二）.中超俱乐部的现状. 6-7
（三）.中超球员的现状7-9
五．我国职业体育市场化运营与管理存在的问题..9-10
吹冰. 完善我国职业体育市场化运营与管理的思考与对策.10-11
致谢.. 12
.参考文献 13
.引言
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