3、Shenhe District, Shenyang fitness club fitness instructor's qualifications are mostly in college and bachelor's degree or above, the level of guidance is ideal。       

4、The proportion of male consumers of fitness in Shenhe District of Shenyang city is significantly more than that of female consumers and the population is mainly between 40 and 20 years old。

      5、Mainly in young and middle-aged, Shenhe District, Shenyang, the vast number of consumers, their fitness for purpose are to lose weight, physical fitness as the main motivation, lack of more consumer motivation, and understand the purpose of fitness consumption is not much。

6、Fitness club in Shenhe District of Shenyang city has its own characteristics, which are the largest and most other fitness clubs exist。 Only yoga and swimming are relatively few。

Advice:

      1、To fully strengthen the development of sports management personnel training, in the development of sports fitness industry in China is relatively late, so the sports fitness club and the development needs more professional operators to carry out the planning。 In order to achieve this goal need to accelerate the training of professional and technical personnel, and the use of all kinds of favorable for all kinds of talents absorption, so as to promote fitness club development and progress, for fitness club play better sports market。       

2、To strengthen the cultivation of sports fitness instructor, every fitness club are to strengthen the cultivation of the business ability of fitness club coach instructor。 This is main factors of the protection of the healthy development of fitness club, at the same time, we should strengthen the cognizance of the instructor certificate of technical qualifications, to better meet consumer needs。     

3、To correctly guide the community residents fitness consumption, let people right to commit to a fitness business to community fitness facilities to carry out a series of exercises, better promote people's physical and mental health, residents of exercise physical。 Let more people understand the cause of the fitness and participate in the fitness business。 Can better enrich people's cultural life。

      4、Perfect service system, improving service quality, now people's life quality is getting better and better, economic conditions also improves the, so the fitness requirements are increasingly high, people pay more and more attention to fitness club service system and service quality。 A good fitness club service is bound to be recognized, but people are also willing to participate in fitness activities often。

5、For consumers in fitness club of Shenyang City Shenhe District of fitness blindness and even the herd behavior, fitness clubs and the local government should first meet the consumption, on the basis of consumption increase consumer awareness of fitness cause can through television, Internet and other media publicity of a full range of, and coach in the class at the same time, the popularity of some regular professional knowledge, let fitness consumers to further understand the knowledge and professional knowledge, to understand more about the fitness industry。

Key words:Shenhe district in shenyang;The fitness club; Management status

目录

摘要 I

Abstract III

1前言 1

1。1 选题的意义 1

1。2选题的目的 1

2国内外研究综述 2

2。1 国外研究 2

2。2 国内研究