摘要随着我国经济、社会发展水平的提高，我国完成了由第二产业社会向第三产业社会的完美转变，人们对高品质生活，即健身运动、休闲娱乐的需求越来越大，为满足社会大众对体育文化生活日益增长的需求，我国大众商业体育俱乐部实现规范化管理，全面提高经营管理水平就显得尤为重要。目前，制约杭州市商业健身俱乐部发展因素主要表现在缺乏严格统一的健身行业监管制度、俱乐部很少能够主动地进行市场调查、综合服务质量有待提高、健身教练队伍专业性不够强。促进杭州市商业健身俱乐部发展的对策为制定严格统一的健身行业监管制度、加强市场调研、提高俱乐部管理层综合素质、提高健身教练队伍的专业能力、建立和完善健身行业协会。本文运用文献资料法、问卷调查等科学的研究方法，对杭州市的5家商业健身俱乐部进行调查，研究当前杭州市商业健身俱乐部的发展现状，并对其未来可持续健康发展提供科学的指导对策。43899

毕业论文关键词：大众体育；商业体育俱乐部；经营管理

Abstract

With the increase, the level of social development of China's economy, China's industrial society completed by the second shift to the tertiary industry perfect society, people's quality of life, that exercise, the growing demand for entertainment, to meet the community the growing public demand for sports and cultural life, our public commercial sports clubs to achieve standardized management, improve the management level is particularly important. At present, Hangzhou Commercial Fitness Clubs factors mainly in the lack of strict fitness industry a unified regulatory system, clubs rarely able to conduct market research initiative, the overall quality of service to be improved, professional fitness coach the team is not strong enough. Promote the development of commercial health club Hangzhou measures for the development of the fitness industry strictly uniform regulatory system, strengthen market research, improve the overall quality of the club management, to improve the professional capacity of the team's fitness coach, establish and improve the fitness industry association. In this paper, the use of scientific research methods of literature, questionnaire, Zhengzhou City, nine commercial health clubs to investigate, research development status of Hangzhou City Commercial health clubs, and provide scientific guidance on its future sustainable and healthy development of countermeasures .

Keywords: popular sports; commercial sports clubs; Management

目 录

1 导论 1

1.1 研究背景 1

1.2 研究目的 1

1.3 文献综述 2

1.3.1 健身俱乐部的概念和分类 2

1.3.2 商业健身俱乐部的概念及特点 2

1.3.3 国内外研究现状 2

1.4 研究对象 4

1.5 研究方法 4

1.5.1文献资料研究法 4

1.5.2访谈调查法 4

1.5.3实地考察法 5

1.5.4逻辑分析法 5

2 研究结果与分析 5

2.1杭州市体育健身俱乐部经营现状 5

2.1.1 杭州健美健身俱乐部概况 5

2.1.2 健身俱乐部营销和管理状况 6

2.1.3 杭州健身俱乐部健身教练基本情况分析