从生态翻译理论视角看公示语的翻译
关键词 生态翻译学 公示语翻译 青奥会
毕业论文外文摘要
Title On Chinese-English Translation of Public Signs from Perspective of Eco-translatology---- A Case Study of Public Signs in Nanjing Youth Olympic Games
Abstract
The 2nd Youth Olympic Games will be held in Nanjing in 2014, providing a great opportunity for Nanjing to demonstrate her new image. Public signs of Nanjing 2014, integrating the spirit of Youth Olympic Sports and the city’s culture, highly summarize and illustrate idea of Youth Olympic culture idea. The theory of Eco-translatology comes out in a rapidly progress, which takes comprehensive study on translation from the perspective of adaptation and selection and provides a new perspective and a new basis for analyzing and explaining many translating processes and phenomena. Given that, this paper studies the C-E translation of public signs in Nanjing 2014 from the perspective of Eco-translatology and analyzes translators’ dynamic adaptation and selection in the translational eco-environment in linguistic, cultural and communicative dimensions, aiming to provide some theoretical reference and practical guide in the process of public sign translation.
Keywords Eco-translatology Translation of public signs Nanjing 2014
Tables of Contents
1 Introduction 1
2 An Overview of Public Signs and Their Translations 1
2.1 Introduction to Public Signs 2
2.2Classification and Characteristics of Public Signs3
2.3 Previous Studies on C-E Translation of Public Signs4
2.3.1Perspectives of the Study 4
2.3.2 Characteristics of the Study5
3 An overview of Eco-translatology5
3.1 Hu Gengshen’s Eco-translatology5
3.2 An Analysis on the translation of public signs under the theory of Eco-translatology7
4 Enlightenment of Eco-translatology on the Translation of the Theme Slogan of Nanjing 20148
4.1 The Linguistic Dimension10
4.2 The Cultural Dimension11
4.3 The Communicative Dimension12
Conclusion13
Acknowledgements15
Bibliography16
1 Introduction
Public signs, open to the public and for reaching some communicative goals, have a significant impact on people’s daily life. With the deepening advances in Chinese reform and open up, most domestic public signs have both Chinese and English versions to accommodate to her pace of internationalization. Given the rising international status and the leading role in international affairs, people abroad are eager to know more about China, so the translation of public signs are of great importance.
The 2nd Youth Olympic Games(YOG or Nanjing 2014) will be held in Nanjing in 2014, providing a great opportunity for Nanjing to demonstrate her new image. Public signs of Nanjing 2014, integrating the spirit of Youth Olympic Sports and the city’s culture, highly summarize and illustrate the idea of Youth Olympic culture. Proper translation of public signs does good for Nanjing, even China to build a friendly and civil image to the world and strengthen her capability to propagandize. However, mistakes exist in many Chinese-English(C-E) public signs translations, such as linguistic errors, cultural loss and defective communication objectives. Consequently, tourists from abroad will be misled and puzzled by these mistakes or have a misunderstanding of China.