苹果品牌形象的成功对我国手机品牌推广的启示(3)
Brand image is made of company image, user image and product or service image. In addition, brand image design is pided into two important elements: one is the visual element consumer can see such as brand name, brand mark, package, color and so on; the other is inner element embedded in surface element like the cognitive of the interests, cultural tradition and so on. All of this should be considered when a company builds up a brand image.