中美娱乐消费观对比分析
毕业论文关键词：娱乐消费观；差异；文化背景
Abstract In recent years, with the improvement of people's living standard, people's life quality and requirements have also been greatly improved. For the entertainment consumption, there is a big difference between China and the United States. This paper analyzes the differences of the entertainment consumption concept between China and the United States mainly from perspectives of the geography, culture, family education and so on. The different consumption makes the situation of the two countries different. Moderate consumption will promote the development of economy, but blind consumption will lead to economic crisis. Through the analysis of the entertainment consumption concept, we may understand the differences between Chinese and western culture better, especially in consumption concept, thus strengthening and consolidating the knowledge of Chinese and western culture.
Key words: the entertainment consumption; differences; cultural background
The Differences of the Entertainment Consumption Concept between China and the Contents
摘 要 i
Abstract ii
I. Introduction 1
II. The Definition and Evolution of the Consumption Concept 2
2.1 Rational Consumption 2
2.2 Sensational Consumption 3
2.3 Perceptual Consumption 3
III. The Differences of the Entertainment Consumption Status of China and America 4
3.1 Entertainment Consumption Status in China 4
3.2 Entertainment Consumption Status in the United States 5
3.3 The Differences in Some Aspects 6
3.3.1 The Differences in Food 6
3.3.2 Differences in Dressing and Transportation. 7
3.3.3 Differences in the Way of Relaxing. 7
IV. Factors Causing the Differences of Entertainment Consumption 8
4.1 Differences between Chinese and American Culture 8
4.2 The Different Values of the Two Countries People 9
4.3 The Family Education in the Two Countries 11
V. Conclusion 12
Acknowledgements 15
The Differences of the Entertainment Consumption Concept between China and the United States
I .Introduction
In recent years, with the influence of western consumption, especially American consumption, Chinese inhabitants almost agree with one saying, “High income, high consumes level and high quality of life”. Some advertisement always shows us that pursuing merchandise is the symbol of perfect life. Some propaganda makes the consumer forget the true significance of consumption, which is used to fulfill personal need. But they deliberately pursue personal status, position and taste. It not only exists in the range of the high-income people, but in the young generation, who have low income but are ready for high consumption in the future. Chinese family ethics are based on human relations; they take emotion for the law to deal with family relationships. Chinese people are tied to each other with blood lineage. For American families, inpidual is the foundation, and inpidual is the supreme value, and it does not rely on others to exist. Americans are used to deficit spending. And the Chinese prefer to save. China has a remote location, relatively closed environment, and the climate is suitable for farming. In contrast, the United States, an immigrant country whose people have a spirit of adventure, and it is an emerging industrial country without traditional agricultural period, so people in US don't have the ideas of saving money. This paper analyzes the differences of the entertainment consumption concept between China and the United States mainly from perspectives of geography, culture, family education and so on. There are mainly five parts in the paper:
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