旅游文本翻译的目的论分析
毕 业 论 文 外 文 摘 要
Title Tourism Text Translation Analysis under Skopos
Abstract
The abundant tourism resources and the strong demand decide that China must take tourism as a key industry. In this process, tourism translation is gaining more and more importance. However, the translation of tourism text are always not able to reach the expected effect, and such “unqualified” translation sometimes will make foreigners misunderstand the text, making bad effects on the international image of China and hardly meeting the country’s need to be more opening up to the outside. Starting from the skopos theory, this thesis discusses how to improve the promotion effect of Chinese tourism text translation through effective translation strategies, in order to realize its intended purpose of communication.
Keywords skopos theory translation of tourism text translation strategies
anticipated function
Table of Contents
1 Introduction 1
2 About Skopos 1
2.1 Implication of Skopos 1
2.2 Skopos of Tourism Texts 2
3 About Tourism Texts 2
3.1 Differences Between Chinese and English Tourism Texts 2
3.2 Tourism Text Translation 4
4 Skopos Strategies in Tourism Text Translation 5
4.1 Amplification 5
4.2 Omission 6
4.3 Analogy 6
4.4 Rewriting 7
Conclusion 8
Acknowledgements 9
Bibliography 10
1 Introduction
With the development of Chinese tourism industry, China’s opening up has not only made the strength of China’s economy much more stronger, the national status much higher, but also attracted a great number of foreign businessmen to trade with China and to visit China. This involves foreign language translation, in which the translation of tourism text is causing more and more attention. Language is the most important tool of human. As an activity of human beings and as the bridge for humans to communicate with each other and understand each other, translation shows more and more importance. Translation is a cross-language and cross-culture communicative activity which switches the meaning in one language to another language. Like other translation, tourism text translation is broad and rich in context, but it is special because it can make foreigners experience an understanding process. However, the translation of tourism text are always not able to reach the expected effect, and such “unqualified” translation sometimes will make foreigners misunderstand the context, making bad effects on the international image of China and hardly meeting our country’s need to be more opening up to the outside. Starting from the skopos theory, this thesis discusses how to improve the propaganda effect of Chinese tourism text translation through effective translation strategies, in order to realize its intended purpose of communication.
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