2。 Informative Function

A great deal of knowledge of products and service derives from the advertisements。 Though advertisement language, we distinguish one product from another。 The authentic and concrete information about the products or service is conveyed to the consumers。来,自,优.尔:论;文*网www.chuibin.com +QQ752018766-

3。 Vocative Function

Information being successfully conveyed to the consumers is only the first step, the curiosity is created and the desire of trying the products is stimulated。 Advertisement language which attempts to persuade people to buy products is high-engagement advertisement language。 It aims at calling on people to act, think, and feel, so as to react in the way intended by the advertisement。 Therefore, the vocative function is also called the persuasive function, the demand certain function or the get-action function。

In general, advertisements express the information of the shape, the size, the usage and the other particular narration of products。 Secondly, since products have been introduced to the public, the advertisers are longer to draw people’s attention to buy their products; namely, the advertisement is full of persuasion。