从广告语看中西文化观(3)
“Ronghua moon cake”, an old Hong Kong brand, knew the meaning of “reunion” to Chinese well and made full use of this custom, thus they won the hearts of consumers, and succeeded in occupying the market. In the ad, father Zeng Zhiwei (a famous movie star from Hong Kong) asked his daughter to come back home for the Mid-Autumn Festival but only failed as his daughter had to fly to Taiwan for a program. But when she saw the “Ronghua moon cake” in her hand as she was to board the plane, she resized the ticket from the airport worker, saying “ I must get back home to share the moon cake with my father!” The ad shows the deep love between the father and daughter. It is the best example of an old saying “Blood is thicker than water”.
Chinese culture emphasizes the person's position in society and the responsibilities and obligations, and values filial piety very much. The Mid-Autumn Festival is a traditional Chinese holiday. On this day, the distant wanderers try to rush home to watch the moon and share moon cakes with relatives. If they can not get back finally, they would send their best wishes to their beloved ones as the famous Chinese poem goes “If only people would live longer, and so we could share the same moon thousands miles away”. Now, because of the invasion of Western culture, the development of transportation, the modern homesickness feelings are no longer as deep as the ancients were. But the emotion of missing home during the Mid-Autumn
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