摘要:本文在前半部分主要是分析了数码产品网上广告设计的背景、日后发展、所持特点及其流行趋势。后半部分则主要阐述了数码产品网上广告制作原因以及数码产品广告的制作过程,并且详细解释了制作数码广告设计的基本步骤:广告的流程设计、广告的设计、场景设计、动画设计、动画与音乐的协调。尤其是对广告中的制作过程进行了详细地描述,包括“实例描述”、“制作关键”、“最终效果”,“操作步骤”,“所需代码”,这5个部分,在说明过程中还加入了大量的截图予以快速帮助读者理解。文章最后,还写入了笔者在制作过程中遇到的问题以及相关的解决方法,能够帮助读者更有针对性的学习这个实例,也对这个实例的制作方法有更加深刻清晰的认识。21078 论文网关键词:Flash;数码产品;网上广告;ActionScript
The advertising designing of a digital product
Abstract:
In this article,the part of the first half is mainly analyzing about the background of a digital product advertising designing,the future development,the special characteristic, the current fashion trend, and describing in detail about basic step of the advertising designing of the digital product:the flow chart,advertising design, scene design, animation design, coordination to the animation and music.Especially,I put emphasis on describing the process of advertising in detail including five parts as "cases description","key production","final result","operation steps","the required code",in these processes,I have plenty of screenshots for andiences to understand easily and fluently.At the end of the title,as a writer,I refer some problems faced with advertising processes and the methods how to deal with them.It is convenient and targeted for readers to know about this examples and steps.
Keywords:Flash ; digital products ; online advertising ; ActionScript