“花”系列日用瓷包装设计
毕业论文关键词日用瓷，包装，花元素
The Series Of Packaging Design For Domestic Porcelain
——design brief for flower through the operation
Abstract
Domestic porcelain can be seen everywhere in our life. Nowadays, most table wares and tea things are made of porcelain. However, the similarities of patterns on the market and the lack of matching package design inspired me to design the “Flower” series of pattern and package for domestic porcelain. As for the pattern, I used the gradient technique to bestow the same flower with a brighter visual effect and a modern style, which conform to modern urban women’s pursuit of personality and beauty. As for the package, I recombined the elements chosen from the porcelain so that consumers can identify this series of product more easily. At the same time, taking fragility——the most outstanding and common feature of porcelain- into consideration, I designed the bayonet and an interior structure to stabilize the porcelain products, in order that their safety during transportation can be guaranteed.
Key words
Domestic porcelain, Package, Flower element
目录
摘要.2
引言.4
一.设计定位4
1.1市场调查研究.4
1.2品牌分析.4
1.3目标人群定位.5
1.4产品定位.6二.设计展开6
2.1LOGO设计.6
2.2图形设计.7
2.3包装结构设计. .7
2.4周边设计.8
2.5海报.8
三．总结9谢辞.10参考文献11
引言
随着生活水平的不断提高，人们对生活品质有了较高的要求，对于日用陶瓷不再仅仅定义为实用的生活用品，同时也要具有艺术欣赏性。然而，现在市场上日用陶瓷的纹样大多千篇一律，缺乏吸引现代都市女性的时尚独特的视觉效果。如何让花作为设计元素进行变形与设计，在保留花给人美感的同时又给人一种眼前一亮的独特视觉效果，能与市场上的花纹有明显区别，能满足现代都市女性最求新生事物，追求潮流的特点是此次毕设的主要出发点。
“花” 系列日用瓷包装设计，将目标人群定位25至40岁追求时尚、享受生活、善待自己的现代都市女性，这些女性希望在繁忙的工作之后能在家中用着有设计感的系列用品，有点小资情调，借这种方式缓解压力。所以包装设计力求明亮自然而赋设计感的效果，整套包装都使用白底，一方面增强包装系列感，另一方面白底上盛开的花朵既可爱，又不失雅致，让人看了就心情舒畅。与此同时，产品运输和防震等结构问题也是很重要的，大多购买者都会考虑买了之后带回去会不会破碎，这时一个好的保护结构就很关键。
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