现代商业展览空间构成元素设计的研究米兰ALV时装店设计
毕业论文关键词：构成元素、展示空间、商业展示设计
Study on the composition of design elements of modern commercial exhibition space --Milan ALV fashion design
Abstract:In commercial exhibition space plotting, planar formation is the most basic elements of art and design. Since the beginning of the design, research and use of plane constitute the basic elements of dot, line, surface processing visual elements such as art, these elements will be based on the combination law of formal beauty, initially formed to design the tone of his works. In different exhibition space, through to the point, line, face the processing of space art, beautify the environment, and set off the atmosphere of the space, to create a colorful show atmosphere. Show behavior in most cases is the use of graphic design elements to express and communicate the message, it and plane design elements relation are inseparable. Elements in the text, images and graphic design should convey way of multidimensional, has been the most widely used in display design, improve and strengthen the application of these elements in the display design, has the theoretical and practical significance of reality. From the aspects of exhibition space elements, this paper explore the exhibition space elements, such as body size, body shape, color and so on aspects fully embody and application of language analysis elements in the image of the exhibition space occupied position and influence, that element in the design of humanity and the material.
Keywords: Elements, Exhibition Space, Commercial Exhibition Design
目录
一、绪论 4
二、现代展览空间设计分析 5
（一）现代展览空间的概念 4
（二）现代展览空间设计的基本原则 4
三、构成元素设计对现代商业展览空间的意义 5
（一）构成元素在代商业展览空间的地位 5
（二）构成元素在现代商业展览空间中的运用 5
四、同类商业展览空间设计调研 6
（一）达芙妮专卖店 6
（二）其他展览空间设计 7
五、设计方案介绍 8
（一）设计构想 8
（二）设计说明 8
吹冰、总结与感想 13
七、致谢 13
八、参考文献 14
一、绪论
在现如今这个时代，随着科学技术越来越发达和企业的不断发展，新的商品的出现层出不穷，市场竞争也日趋激烈。每个企业于销售的把握和争取客源的手段都投注了大量的精力，商业展览也吸引了越来越多的关注；所有种类的商店，品牌专卖店，超市，计算机网络与电视的互动营销服务，成为现代生活的重要组成部分。现代商业展览不仅影响企业营销模式的不断发展，也影响了人们正常的消费习惯，消费行为从传统的需求转化为一个简单的快乐消费，进而又一部转变成为一种消遣娱乐。