三宅一生的褶皱艺术服装店展示设计
关键词 商业空间展示设计 三宅一生 褶皱 展品
毕业论文外文摘要
Title Clothing store display design
Abstract
With the development of society in an increasingly competitive commercial space activities demonstrate the increasing number of designers to fully take into account not only functional commercial exhibition space, but also to attract customer attention, adding to the customer's trust and curiosity. Commercial exhibition space as a dissemination of corporate product information, establish a good corporate image of the medium between businesses and consumers a bridge. A good exhibition space, is to subtly heighten the charm of the exhibits, but also to make a pleasant swim among consumers, easy shopping. Good commercial exhibition space to showcase products and the associated prior design, to fully understand the characteristics of the brand, to find a suitable starting point and design elements, dig down, it runs through the entire space. As I designed Issey Miyake clothing store, I would fold the elements used in the interface, booth, exhibition stands, stairs and so on. Focused on solving the contradiction between space and exhibits, so that customers in a relaxed shopping space, the product put it down.
Keywords commercial space design Issey Miyake fold exhibits
目 次
1 引言1
1.1 研究背景1
1.2 研究目的与研究意义1
2 三宅一生品牌概述2
2.1 三宅一生品牌的特色2
2.2 三宅一生品牌的受众 3
2.3 三宅一生品牌的文化底蕴 4
2.4三宅一生品牌的设计精神4
3 商业空间展示设计的设计原则及方法 5
3.1商业空间展示设计的设计原则6
3.2 商业空间展示设计的设计方法7
4 服装店展示设计——三宅一生的褶皱艺术8
4.1课题内容8
4.2研究方法 8
4.3风格定位8
4.4展示形式9
4.5设计理念10
4.6草案研究与演进11
4.7 设计分析11
4.8 效果图展示14
结论 21
致谢 22
参考文献23
1 引言
当今社会无论中方还是西方服装品牌卖场的发展规模空前发展，业内也流行起来“决胜终端”和：“通道为王”的营销理念，这一营销理念的发展更进一步说明了终端表现的重要性。这个“终端”指的就是品牌卖场，它的整体布局产品的展示陈列消费环境和服务都是终端消费群体对服装产品品牌熟悉的过程。
强调个性避免雷同，夺人眼球就要极力营造卖场氛围。创造轻松愉快的购物环境，而复杂的个性风格标记的商品经营和品牌管理理念，充分反映了组合物和产品的品牌价值的信誉度，使顾客在充分了解产品性能的情况下，心情愉快的选择购买产品。
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