摘要：现代商业展示设计是实现前沿商品展示、满足消费需求、体验商品的市场前沿阵地，从视觉、听觉、嗅觉、觉、触觉感官机能出发的欲求、愉悦空间。伴随着游戏娱乐产业的消费规模日益庞大，消费者对虚拟体验的现实感的要求也日益增长，作为传输显示信息的媒体，VR通过与环幕投影、体感互动、全息投影技术相互结合，将虚拟体验进一步向现实推动。42497

品牌商业空间必须具有其独有的个性化特征，予以展台具有品牌烙印的生命力与感染力；缺乏个性，展台会变的同质化而平谈无奇，毫无吸引力。要赋予品牌商业空间设计以新的生命力，那么就需要在设计构思阶段以及设计深入的过程中，从品牌特性出发，加以创新和巧妙的构思。

毕业论文关键字：展示设计、数字多媒体、虚拟现实

The application of multimedia digital technology in the display -- RAZER (Razer) brand display space 

Abstract:Modern commercial exhibition design is the frontier commodity display, to meet consumer demand, commodity market frontier experience from vision, hearing, smell, taste and touch sensory function of desire, the joyful space. Along with the increasingly large scale of consumption of games and entertainment industry, consumers to experience the virtual reality demand is also growing, as the media of information transmission and display, VR via and projection screen, body sense of interaction, holographic projection technology combined with each other, virtual experience to further improve. 

Brand business space must have its own unique characteristics, to be the booth with the brand's vitality and appeal; lack of personality, the booth will become homogeneous and flat to talk about no surprise, no appeal. In order to give the brand commercial space design with new vitality, we need to start from the brand characteristics, innovative and clever ideas in the process of designing and designing. 

Keywords: Exhibition Design,Digital Multimedia，Virtual Reality

目录

封面 1

摘要 2

一、绪论 4

1.1 研究的目的与意义 4

1.2 国内外研究的背景及发展情况 4

1.3研究方法与手段 5

1.4 研究思路 5

二、多媒体数字展示的设计理念 6

2.1 多媒体数字技术的概念及分类 6

2.2 多媒体数字展示形式在展会中的应用案例 6

2.2.1 国内应用案例 7

2.2.2 国外应用案例 10

三、RAZER（雷蛇）品牌展示空间设计方案介绍 13

3.1 RAZER品牌背景 13

3.2 概念策划 13

3.3市场定位 14

3.4 设计定位 15

3.5 设计构想 15

四、策划方案 17

4.1 功能布局 17

4.2 人流导向图以及平面、立面图 18

4.3 展示具体方案 20

五、空间展示手段的运用 28

5.1灯光的运用 28

5.2交互手段的运用