摘要：论文主要论述了医药广告片的基本概念、本次设计制作的目的和意义所在、医药广告片的现状和它的发展前景和趋势,分析了医药广告片未来的交互可能以及实现情况，并介绍了相关的具体设计构思和详细的制作过程，并较为深入地讲述了“舒尔经胶囊”药品广告片设计的所有步骤。阐述了如何设计纯粹的医药广告片并使用Flash制作动画、Photoshop制作图片素材、GoldWave编辑音频，制作出一部同时具有较为美观画面和实现简单交互功能的广告片，以达到吸引观众注意并合理展现药品特点功用的目的。在本文最后部分，也简单给出了难点的一些解决方案，以及如何改进并提高该广告片的方案设想。48656

毕业论文关键词： 广告片；医药广告；交互功能；Action Script

The Design And Manufacture Of The Drug Advertisement "ShuErJin Capsule"

Abstract: Paper discusses the basic concepts of pharmaceutical commercials, purpose and significance of this design where the status quo medicine commercials and its development prospects and trend analysis of the interaction between the pharmaceutical commercials future may well realize the situation and introduced related to the specific design ideas and detailed production process and a more in-depth about all the steps "by Shure capsule" drug commercials design. It explains how to design a pure pharmaceutical commercials and animation using Flash, Photoshop create an image creative, GoldWave edit audio, create a more beautiful picture and also has interactive features simple commercials, in order to attract more people's attention and show reasonable Objective function of the characteristics of the drug. In the final part of this article, but also gives an overview of the difficulties of some of the solutions, and how to improve and enhance the program envisages the commercials.

Keywords: advertising film; medical advertisement; interactive function; Action Script

目录

摘要 i

Abstract i

目录 ii

1 绪论 1

1.1 设计的目的和意义 1

1.2 国内外研究现状与水平 1

1.3 广告片的发展趋势 2

1.4 课题的调研情况 2

1.5 文献综述 5

2 分析 6

2.1 课题的重点 6

2.2 课题的难点 6

2.3 课题的设计和制作方法 7

2.4 医药广告片的前期准备 8

2.4.1 制作软件的选择 8

2.4.2 素材的采集 9

3 设计 10

3.1 广告片整体设计 10

3.1.1 设计理念 10

3.1.2 主要功能 11

3.1.3 广告片设计流程 11

3.2 具体设计步骤 15

3.2.1 Photo shop编辑图片素材 15

3.2.2 动画设计 16

3.2.3 Gold Wave编辑音频素材 19

3.2.4 特效和交互功能的介绍和实现