摘要我们身处经济社会快速发展、多元文明冲突与交融的时代，文化的传承与传播是每个民族不可回避的命题。《传家：中国人的生活智慧》（以下简称《传家》）一书出版后好评不断，很多家长都把这套书视作让子女接触和了解中国传统文化的一个窗口。研究《传家》的版式设计无论是对于中国传统文化的传承与传播还是对承载传统文化的书籍设计都具有一定的研究意义和价值。本文从《传家》的版式设计出发，简要研究《传家》的图形设计、色彩设计和文字设计，之后分析得出《传家》的版式设计的特色有三点，一是与现代设计相结合；二是合理利用图片，使文字视觉化；三是强调与读者的互动。通过对其版式设计的特点的分析，从而对当下承载中国传统文化类书籍的版式设计给予启示，在以后的设计中要做好视觉与心理的和谐统一；要在书籍的作者与读者的之间架起互动的桥梁；要学会将传统内容与现代设计的完美结合。50681

毕业论文关键词：《传家》；版式设计；中国传统文化 

 < The Inheritance of Tradition ~Art of Chinese Living> the layout design concept to explore family

Abstract

We are in the midst of the rapid development of economy and society, the era of multi culture conflict and blend, the cultural inheritance and propagation is propositional. Every nation can not be avoided heirloom: Chinese people's wisdom of life > (hereinafter referred to as < heirloom >) after the publication of a book from continuous, many parents to this set of books regarded as let children contact and a window to see the Chinese traditional culture. Research on < heirloom > layout design both for the inheritance and spread the Chinese traditional culture and the carrying the book design in the traditional culture has certain research significance and value.This article from < heirloom > layout design of and study briefly < heirloom > Graphic design, color design and character design. After analysis that the < heirloom > layout design features of the three, one is combined with modern design; second, it is reasonable to use pictures, text visualization; third is to emphasize the interaction with readers. Through the analysis of the characteristics of the layout design, thus on the current carrying the format design of books on Chinese traditional culture enlightenment, design in the future to do a good job in the visual and psychological harmony and unity; to do a good job in the books of author and reader interaction; to do a good job in traditional and modern design of the perfect combination of.

Key Words: < The Inheritance of Tradition > ； Layout design ； Chinese traditional culture

 目  录

摘要 I

Abstract II

目  录 III

一、《传家》的版式要素研究 1

（一）图形设计 1

（二）色彩设计 2

（三）字体设计 3

二、《传家》的版式设计特色分析 3

（一）与现代设计相结合 3

（二）合理利用图片，使文字可视化 4

（三）强调与读者的互动 4

三、《传家》的版式设计对记载中国传统文化类书籍的启示意义 5

（一）视觉与心理的和谐统一 5

（二）作者与读者的互动