电子商务营销模式英文文献和中文翻译(6)
enterprises put effort on their business, the adoption of E-Commerce is relatively slow.
So, in fact the results of these studies show that information technology, E-Commerce and
Web are devices that give positive effects because they make it easier to control and faster
to proceed. Some studies are conducted in developing countries such as South Africa
because small businesses exceed in developing countries and that small businesse in
South Africa is enough to help the country’s economy. On the other hand, small
businesses also develop well in develop countries because they support big companies.
Small enterprises may consider haw far E-Commerce would be implemented in the
company referring to is advantages and disadvantages.There are a lot of small businesses
experience difficulties in accessing technology. It is true that acces to technology
performed by small businesses will be realized when the combinations of the innovators
are very solid, besides a good network among small enterpreneurs in realizing such
technology (Thomas, Miller and Murphy, 2011). Based on the above literature review, it
was decided to use the following methods Comparative Descriptive, Experimental
research, and Applied research. The study technique uses three approaches (1) Library
research (Desk Study); (2) Participatory Rural Appraisal (PRA) Approach, Focus Group
Discussions (FGD) and (3) Survey (interviews and observations). The objects of this
research were the creative industries SMEs businessmen in Cimahi. This research was
conducted in 2012.
3 Main Results
3.1 Creative Industries SMEs Profile
The creative industries SMEs businessmen tended to be young aged between 30 to 40
years old with 41% of businessmen were below 30 years old which was a good trend.Businessmen aged 50 years and above reach 23%, some of them were normally
established businessmen and some were people with experience from their previous
workplace. Generally, the businessmen were at their productive age. With this age
trend, it was expected that the role of the young generation to adopt and utilize the
information technology would be faster. The percentage of the businessmen in Cimahi
who had a bachelor degree was 25%, with 24% of high school graduates, 16% of
Diploma 3 program graduates, and 6% of Diploma 1 program graduates. Therefore, the
level of understanding the internet was good. Because the higher the education level,
the better the level of understanding the development of internet was. This fact showed
that the opportunities to utilize the internet to support their business were very
promising.
Most of these businessmen started their business with their own initiative which was