中国餐饮业分析英文文献和中文翻译(2)
Optimistic five, judge current economic developing situation of chain catering industry development influence. Although the CPI index in the short term it is difficult to fall, to enterprises operating pressure will continue to increase, but the vast majority of the enterprise under investigation thinks, from the country macroscopical economic development situation, the food and beverage industry will still maintain a relatively high growth rate, the enterprise operating pressure will be gradually ease, more than 90% of respondents expressed a positive optimistic attitude. Investigation shows, Quanjude, KFC, Dicos and other small fat sheep, most chain enterprises still maintain established open plan. The survey, in China's sustained and rapid economic development, food and beverage market continues to be active in the background, chain catering enterprises are continuously according to the external environment and oneself condition adjustment of development strategy, to realize the optimal development pattern.
surveyed companies of raw materials in 2007growth rate below 10%,52% enterprises of raw materials increase rate is amounted to10%,20%,16% of raw material of enterprise growth rate reached 20% -30%. The cost of raw materials rising under the premise of the enterprise under investigation, only 26% gross margin declined 5% in47% enterprises, gross margin is basically not changed, and 16% and 11% growth respectively the enterprises within 5% and5% above. Thus it can be seen, the majority of enterprises still keep firm in have litre gross margin, that surveyed enterprises chain operating profit pattern comparison of health, ability to resist risks, in the open source efficiency and mining space. Third, human resources, management cost, standardization is difficult to constitute the three major challenges. According to the survey, the current chain catering industry facing the development of the main problems include human resources, operating cost, standardization difficulty is great, malign competition, industry shortage of funds and policy support and other issues. Among them, human resources accounted for the highest proportion of choice, up to 80%, followed by the operating costs,60%, standardization difficulty big,45%, form chain catering industry development faces three challenges. In four, the company strategy adjustment based on Sustainable development. Aiming at the problems in the development of catering enterprises, the survey also relates to chain catering enterprises will have on the future development strategy to make the adjustment? Induction includes six aspects, adjust the straight camp shop and store ratio; upgrade the existing brand or create new brand; product innovation, realize the difference operation; the establishment of raw material production base, integration supply chain; establish the central kitchen; enhance internal operation efficiency and single-store profit level. Optimistic five, judge current economic developing situation of chain catering industry development influence. Although the CPI index in the short term it is difficult to fall, to enterprises operating pressure will continue to increase, but the vast majority of the enterprise under investigation thinks, from the country macroscopical economic development situation, the food and beverage industry will still maintain a relatively high growth rate, the enterprise operating pressure will be gradually ease, more than 90% of respondents expressed a positive optimistic attitude. Investigation shows, Quanjude, KFC, Dicos and other small fat sheep, most chain enterprises still maintain established open plan. The survey, in China's sustained and rapid economic development, food and beverage market continues to be active in the background, chain catering enterprises are continuously according to the external environment and oneself condition adjustment of development strategy, to realize the optimal development pattern.
2、China food industry development trend analysis
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