摘要：目的：此研究旨在通过研究位于上海市奉贤区海湾三校的在校大学生对于创业意愿及影响创业意愿的因素，根据研究结果提出相应对策建议。方法：通过网络问卷调查以及个人访谈，运用描述性分析和二项logistic回归的统计方法做实证分析。结果：得出影响大学生创业意愿的两大关键因素是其在校期间参加创业活动的经历和亲友创业的情况，同时探索出阻碍大学生创业的主要因素是缺乏人脉资源和社会、创业实践经验，还有启动资金不足、难获贷款；促进大学生创业的最主要原因是想享受自由的生活方式和对财富的渴望。结论：在对结果进行分析后，提出以下解决措施：建议政府应增加创业政策的宣传渠道和加大宣传力度；高校创业教育应该转变其现有模式；有创业意愿的大学生应积极主动关注创业信息。

关键词：大学生；创业意愿；影响因素

Research on the Entrepreneurial Intention of College Students and Their Influencing Factors

Abstract：Purpose: The purpose of this study is to study the willingness of college students and their influencing factors for undergraduate college students from the three universities in Fengxian District, Shanghai, and to propose countermeasures based on the results. Method: Through questionnaires and in-depth interviews, this article uses descriptive analysis and binary logistic regression statistical methods to conduct empirical analysis. Result：The key factors influencing the entrepreneurial willingness of college students are the participation of entrepreneurial activities during the school and the circumstances of their friends and relatives. At the same time, exploring the main factors that hinder college students' entrepreneurship is the lack of human resources, social and entrepreneurial practical experience, as well as the lack of start-up funds and difficulties in obtaining loans. The main reason for motivating college students to start a business is to pursue a free lifestyle and pursue wealth. Conclusion：

After analyzing the results, propose the following solutions: It is suggested that the government should increase the propaganda channels of entrepreneurial policies and increase publicity. College entrepreneurship education should change its existing model. Those who are willing to start their own business should actively pay attention to entrepreneurial information.

Key Words：College Students； Entrepreneurial Intention；Influencing Factors

目 录

一、 绪论 1

(一) 研究背景 1

(二) 研究目的及意义 2

1.研究目的 2

2.研究意义 2

(三) 创业及创业意愿的相关定义 2

1.创业的相关定义 2

2.创业意愿的相关定义 2

二、 技术路线及研究方法 3

(一) 技术路线 3

(二) 研究方法 4

1.文献研究法 4

2.问卷调查法 4

3.访谈法 4

4.统计软件和统计方法 4

三、