摘  要:民宿体验在当下市民休闲度假的选择中越发的普遍。本研究主要根据文献资料法、问卷调查法以及数理统计法作为研究方法,对莫干山民宿游客的人口指标与行为、休闲行为、休闲组织方式以及对休闲生活的满意度的调查,发现:

(1)莫干山民宿游客中的性别比基本处于平衡,女性比男性略多;年龄段主要是以80、90后为主;游客的学历基本以本科学历为主;游客的月消费基本在5000-15000元。

(2)游客大多选择花费1~2天在自己的度假时间当中,部分选择3~5天,只有少数选择6~7天及以上;在一次民宿度假中,游客会选择每天花费不同的时间在休闲体验当中,3小时内为多数,较少游客会把自己一天中的休闲体验时间延长至3小时以上;在这些休闲体验中,游客大多数选择摄影与徒步,超过一半的游客也会选择骑行,仅有水疗和茶艺能引起少部分游客的兴趣;最为吸引游客的是莫干山的自然环境,其次是度假体验中的休闲户外活动以及文化情怀。

(3)莫干山民宿游客的休闲组织形式主要是以家庭作为组织单位,其次是情侣出行;游客大多选择自己设计攻略或是参照他人的攻略来安排自己的行程,无目的的度假与旅游团组织也占少数,需要注意的是,民宿组织安排游客的百分数为0。

(4)莫干山民宿游客对休闲生活还是比较满意的,着社会的发展,休闲产业的不断多样化,人们对休闲生活的要求也越来越高,但最终的休闲生活会发展会越来越丰富。

关键词:莫干山; 民宿; 休闲行为; 调查

Abstract:Experience in the choice of current public pension and leisure of the common between Mo mountain is located in Shanghai, Nanjing, a modern metropolis -- Hangzhou, Suzhou, Ningbo and other popular tourist city, and richly endowed by nature geographical environment, Mogan Mountain

B & B rapid development, have high evaluation in Zhejiang and the country, this study is mainly based on the method of literature, questionnaire and mathematical statistics method as the research method, the Mogan Mountain homestay visitor population index and the behavior, leisure behavior, Leisure Organization and survey on leisure life satisfaction, found:

(1) tTourists in Mogan Mountain homestay sex ratio is basically in balance, slightly more women than men; age is 80, 90 mainly tourists; basic education with bachelor degree; visitors monthly consumption of 5000-15000 yuan in the basic, the relationship between the selective tourists on leisure life.

(2) Leisure partner leisure behavior of tourists in the choice of Mogan Mountain hostel is basically in the child / wife, followed by classmates / friends; Mogan Mountain homestay visitors mostly choose to spend their holiday time in 1~2 days, part of the selection of 3~5 days, only a few 6~7 days; in a hostel resort, tourists will choose to spend different at the time of leisure experience, 3 hours for the majority, fewer tourists will take a day in their own leisure time is extended to 3 hours; in the leisure experience, most tourists choose photography and hiking, over half of the visitors will choose to ride, in addition to the three leisure experience, only spa and tea can cause less part of the tourists interested in various factors; the most attract tourists to Mogan Mountain is the natural environment, followed by the holiday experience in outdoor leisure Activities and cultural feelings, Mogan Mountain style hostel building and can not attract the attention of the majority of tourists.

(3)Mogan Mountain, visitors to the family as the main form of organization organizational unit, followed by a couple of travel; most visitors choose their own design strategy or reference to others. To arrange their own travel and vacation tour organized purpose is also a minority, note that the percentage of visitors to 0 B & B organization.

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