摘 要：大学生作为外卖主要用户群之一，基于APP进行外卖团购成交额不断上涨，但是当下依旧存在较多问题，本文首先对于研究的意义与目的进行简单的阐述，对于以往研究文献以及研究理论进行简单的梳理，了解前人的研究方法。其次，对于江苏科技大学学生进行APP上餐饮团购的现状进行了解，实施调查并分析数据，通过对调查数据进行描述性分析，得出影响大学生满意度的重要影响因素，并在此基础上提出对策建议，最后对全文进行总结。

关键词：餐饮团购影响因素；APP,大学生，

Resarch on the Influencing Factors of College Students’ Catering Group Purchanase Based on APP

Abstract: As one of the major groups of food delivery, college students have been increasing the sales volume of takeout group purchases based on APP. However, there are still many problems in the current situation. This paper first briefly explains the significance and purpose of the research, and carries out the previous research literature and research theories. Simple combing, understanding of previous research methods.  Secondly, for students of Jiangsu University of Science and Technology, they learned about the current status of APP catering and purchases, conducted surveys and analyzed data. Through descriptive analysis of the survey data, the major influencing factors affecting the degree of satisfaction of college students were drawn, and on this basis, a countermeasure was proposed. Suggestions, finally summarize the full text.

Key words: Influencing factors of restaurant group purchase; APP, college students,

目录

0 引言 1

1 大学生餐饮消费的现状 2

2 相关概念及理论综述 2

2.1 相关概念 2

2.2 相关理论 3

3 影响大学生APP餐饮团购的因素 4

3.1感知网站质量 4

3.2感知产品质量 5

3.3感知服务质量 6

3.4感知价格 7

3.5品牌形象 7

4 调查问卷与数据分析 8

4.1江苏科技大学大学生餐饮团购现状 8

4.1调查问卷 9

4.1.1问卷设计 9

4.1.2问卷调查对象 9

4.1.3问卷发放情况 10

4.2问卷调查结果 10

4.2.1基本统计资料 10

4.2.2基于APP大学生餐饮团购影响因素描述性统计分析 11

4.3各影响因素描述统计分析 11

4.3.1网站设计感知因素 11

4.3.2产品质量感知 12

4.3.3感知服务质量维度描述性分析 11

4.3.4价格感知维度描述性分析 13

4.3.5品牌满意维度描述性分析 14

5 提高学生选择餐饮团购积极性的策略 15

5.1 提高服务质量 15

5.1.1提高送餐速度 15

5.1.2提高送餐人员素质，改善服务态度