我国果蔬电商物流的发展策略研究
毕业论文关键词：果蔬电商；物流；发展；对策
Research on Development Strategy of Logistics electricity supplier of fruits and vegetables
Abstract：China's consumer demand for fruit and vegetable products every year is very large, and thus for the fruits and vegetables to maintain their freshness on the basis of the distribution to the hands of con-sumers is an urgent problem to be solved. This article cited the National Bureau of Statistics, Ministry of Agriculture and other relevant statistical data released as the basis of this view support, from a macro per-spective on the development of China's fruit and vegetable electricity business logistics research. After analysis, the paper summarizes the development of fruit and vegetable power logistics in China, and the main problems such as high loss rate, relevant standards and laws and regulations in fruit and vegetable products during transportation. At the same time, the author puts forward the development methods of infrastructure construction and related laws and regulations and technical standards, and specializes in the development of commercial and commercial logistics, so as to provide reference for accelerating the de-velopment of China's electricity business logistics.
Key words: Fruit electricity；supplier；logistics；development measures
目 录
一、引言 1
二、我国果蔬电商物流的近况与前景 2
（一）现状分析 2
1．蔬菜总产量位居世界第一 2
2．水果总产量位居世界第一 2
（二）前景分析 2
1．电商物流迅速发展 2
2．果蔬产品电商渗透率提高 3
3．线上优势的无可替代性 4
4．国家政策相继出台 5
三、我国果蔬电商物流的发展分析 5
（一）问题分析 5
1．信息化水平低 6
2．物流成本占比大 6
3．地区之间冷链发展失衡 6
4．法律制度和行业标准不健全 7
5. 电商物流专业人才缺失 7
（二）原因分析 8
2.冷链流通环节薄弱 9
3．冷链设施建设不完善 9
四、我国果蔬电商物流发展策略研究 10
（一）完善基础设施建设 10
（二）建设现代化果蔬电商物流体系 11
（三）第三方物流提高运输的专业化 11
（四）完善相关法律法规 12
（五）主体—专业的人才是关键 12
五、总结 12
致谢 13
我国果蔬电商物流的发展策略研究
一、引言
我国是一个农业生产大国，果蔬产品产业是我国的支柱产业之一。伴随着我国电子商务的迅猛发展，二者的结合逐渐走入消费者的视野。居民生活水平日益提高，食用果蔬产品的理念由温饱转向绿色健康。但果蔬电商物流的发展受到来自不同方面因素的制约：如果蔬产品的易损坏性、物流的发展滞后等，因而对改善果蔬农产品电商物流提出了更高的要求。同时果蔬电商物流对于提高消费者生活水平、促进果蔬产品产业积极发展也有着重要作用。
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