气味博物馆设计及品牌推广策划方案+SWOT分析
毕业论文关键词：气；记忆；再设计；品牌；推广
Abstract Odor Museum (CHARM KAISER) proposed the new concept of scent experience first. Odor Museum (CHARM KAISER) recorded of the smell of the thing itself truly, and it can transfer the human´s mind to a different time and space, to wake up the memory which buried deeply . Odor is rooted in the social background, it has a profound impact on the political culture of the society . Smell is one of the basicfunctions of human , it reflects our reality, our desires leak, stimulate our memories constitute our surroundings, the smell of the museum (CHARM KAISER) to promote the smells and inpidualism. Smell need us explore our own choice. Part of the former focus on the brand's market response, by investigation and research, brand product redesign to provide reference elements, providing a useful basis for the redesign by the time. Analysis the current market and development. Analysis the brand awareness of the people, and to summarize the design and promotion of smell odors experience museum concept. Project analysis, from the brand redesign aspects of the brand positioning, brand highlights, SWOT analysis and so on.Through a comprehensive analysis of the market , brand to complete its re-positioning, and branding advantageous solution. In part, the smell of the museum's brand marketing and strategy of brand personality and brand association, under the guidance of the overall promotional strategies from advertising produ、ct 、 activity 、media strategy for promotion four sections, to promote the brand's market influence.
Key words：Odor;Memory;Redesign;Brand;Generalization;
目 录
内容摘要-6
前言-8
第一部分 项目简介与毕业设计创作分析说明
一、毕业设计选题缘由与过程说明-9
二、客户基本情况描述说明-9
（一）客户名称9
(二）客户基本情况说明9
三、毕业设计项目简要介绍分析-10
（一）项目主题及目标10
（二）项目工作思路10
四、项目计划安排与执行过程简述-11
（一）计划安排11
（二）过程简述11
五、项目总体评述与小结-12
第二部分 气博物馆市场调查及分析
一、调研构思与组织计划-15
二、行业分析-15
（一）行业环境-15
（二）发展趋势-15
(三）市场竞争状况-15
三、气博物馆调查分析-16
（一）气博物馆销售地区及店铺16
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