摘要我国是名副其实的人口和消费大国，经济的发展带来了人民生活水平的提高，消费结构也随之不断升级。当代大学生是主要消费群体之一，是社会消费的主要组成部分。尽管大学生消费结构整体比较合理，但仍然存在一些问题。42295

本文以大学在校大学生为例，借助消费结构相关理论概述、现状和影响因素，展开对大学在校大学生消费结构的调查研究，结果显示大学学生消费仍存在消费结构城乡二元化、理财能力薄弱、攀比消费和过度消费等问题，并对其进行内外部原因分析，从个人加强自身建设，树立绿色消费观念；发挥学校教育引导作用，规范消费行为；强化政府职能，践行社会主义核心价值观；加强家庭教育，弘扬勤俭节约传统等方面提出了优化在校大学生消费结构的对策。

毕业论文关键词：大学生；消费结构；现状；调查分析；建议

College students present situation investigation and analysis of the consumption structure——taking Normal University as an example

Abstract Our country is a real large consumption nation, the development of social economy leads to the improvement of people's living standard, the consumption structure has been optimized. Contemporary college students is one of the major consumer groups, is the main component of social consumption, although the college students' consumption structure as a whole is reasonable, but there are still some problems.

Taking college students in Normal university as an example, with the help of  theoretical overview, current situation and  influencing factors of the  consumption structure, the expansion of the consumption structure of college students in normal university investigation  and study, the result shows that normal university students’ consumption still exists consumption structure of urban and rural duality, weak financial management ability and competition and excessive consumption, and takes on the analysis of internal and external causes, from inpidual to strengthen itself, set up the concept of green consumption; Play the role of school education to guide and regulate the behavior of consumption; Strengthening the functions of the government,  the practice of socialist core values; To strengthen family education, carry forward the traditional frugality, etc, puts forward the countermeasures of optimizing the structure of college students consumption.

Key Words: College students;  Consumption structure;  Present situation; Investigation and analysis;   Suggestions

目  录

摘要-1Abstract-Ⅱ

目录Ⅲ

一、绪论  1

（一）研究背景-1

（二）研究目的和意义-1

（三）文献综述-1

（四）研究方法-2

二、消费结构的理论概述4

（一）消费结构的定义-4

（二）消费结构的分类4

三、在校大学生消费结构的现状与影响因素分析-6

（一）在校大学生消费结构现状6

（二）影响大学生消费结构的因素7

四、问卷调查——大学大学生调查分析8

（一）资金来源及总消费金额-8

（二）消费结构的构成9

五、当代大学生消费结构特点及原因分析13

（一）当代大学生消费结构特点13

（二）原因分析14

六、优化在校大学生消费结构的建议-16

（一）个人加强自身建设，树立绿色消费观念-16

（二）发挥学校教育引导作用，规范消费行为-17

（三）加强家庭教育，弘扬勤俭节约传统-18

结束语-19

参考文献20

附录22

 一  绪论

（一）研究背景