摘要近几年来，随着互联网迅速发展，电子商务创业在我国获得了长足的发展，现如今的技术发展为大学生创业提供了优势，信息由此取代了传统的原材料、资本和劳动力成为最重要的资源。这使得有过高等教育的人群在创业具有了资源优势，互联网的发展和普及为高校毕业生创业提供了优势，作为大学学生，也正逐步成为创业潮流中最具有朝气的生力军。46705

   本文是用文献分析法、案例分析法和问卷调查等,结合相关研究的理论,而且调查了杭州市在校大学生的自身内在外在环境,研究在校大学生电商创业意愿的影响因素,得到研究的理论模型,总结归纳出在校大学生电商创业意愿具体影响因素，并对其进行分析研究,这是能够促进在校大学生电商创业，解决现阶段大学生就业难等问题。

毕业论文关键词：在校大学生；电商；创业意愿

Abstract：In recent years, with the rapid development of the Internet, e-commerce business has obtained the considerable development in our country, the present technical development now provides for undergraduate business advantage, information which replaces the traditional raw materials, capital and labor becomes the most important resource. This makes it too educated people with the resources advantage in entrepreneurship, the development and popularization of the Internet provides the advantage of entrepreneurship for college graduates, as a university student, is also gradually become a new force has the most vitality trend in entrepreneurship. We have to admit that, college students with enthusiasm in the business, but do cause is a challenging career success, after all, only a minority, more participants is just on a whim, and more students want to join the entrepreneurial team, but due to the lack of understanding of e-commerce, and become back, so students are in urgent need of electric business guide and support more.

Keyword: college students； business；entrepreneurial intention,

目录

第1章 绪论 4

1.1研究背景和研究意义 4

1.1.1研究背景 4

1.1.2研究意义 4

1.2本文技术路线与研究方法 4

1.2.1本文技术路线 4

1.2.2研究方法 5

1.3主要创新点 5

第2章  文献综述 6

2.1 大学生电商创业研究综述 6

2.2 大学生电商创业研究文献不足 7

第3章 在校大学生电商创业意愿理论分析和假设 7

3.1 创业和创业意愿的界定 8

3.2 影响电商创业意愿因素分析 8

3.2.1内在因素影响分析 8

3.2.2外在因素影响分析 9

3.3大学生电商创业案例解析 9

3.4 大学生电商创业意愿影响因素分析框架与理论假设 10

第4章 在校大学生电商创业意愿实证调查与分析 10

4.1 根据理论假设进行创业意愿的调查和分析 10

4.1.1 问卷设计 10

4.1.2 问卷实施 11

4.2问卷分析与假设检验