突发事件网络舆论非理性的公众行为研究
关键词 群体行为 非理性 网络舆论 突发事件8337
Title The study of network non-rational public behavior in the
emergency
Abstract
With the development of the economy, public events happen frequently,because of
which,the network gathers a large number of public opinion with its characteristics like
freedom，anonymity and rapid dissemination of information.It is helpful for the
government to listen to public opinion and public policy.But at the same time, it also
appears non-rational group violence, and causes adverse effects to the society and the
parties .
Based on the network environment combining the reality of public emergencies with
virtual network, we mainly research the non-rational group behavior. In this paper,
based on the literature review, around the formation of public behavior
phenomenon,features of non-rational group behavior, psychological factors and impact
on society, we make theoretical analysis at first.Then make the empirical analysis on
the non-rational behavior. Set up sources, information and the recipients as the starting
point, using questionnaire survey to analyse to determine the users in the judgment of
value, have agreed to strengthen the process of attitude, the effect of cluster behaviors
and decision factors. In conclusion，the key factors and decision factors that affect the
behavior of network group, medium noise can lead to irrational behavior increased.
At last, put forward some measures to control the network behavior with the results of
empirical analysis.
Keywords：Colleetive behavior Non-rational Network public opinion Sudden
events 目 次
1 引言. 2
1.1 研究背景 2
1.2 研究意义 3
1.3 研究内容与结构 4
2 文献综述 6
2.1 突发事件中网络群体行为的研究 . 6
2.2 网络舆论非理性群体行为的相关研究 8
2.3 网络群体行为与非理性行为的关系 . 10
2.4 文献回顾与总结 .. 11
3 突发事件网络群体非理性行为的解析.. 12
3.1 网络群体非理性行为产生环境的特征分析 . 12
3.2 网络群体非理性行为产生的影响因素分析 . 16
上一篇：突发事件下的个体行为与认知研究