摘要：网络技术的快速发展使中国步入了互联网时代，网络也慢慢地成为思想文化信息的集散地和社会舆论的放大器。网络舆论的传播途径包括了微博、微信、论坛、博客、贴吧、新闻等各个方面。恶性网络舆论不仅会将社会热点话题和热点事件向不良方向扩散，将民众的不满情绪演变为舆论＂灾难＂或群体性事件，而且会导致我国政府整体形象和威力下降，社会秩序稳定受到挑战。

本文运用公共管理学及网络传播学基本原理和方法，通过对于连云港核废料处理事件中地方政府对网络舆论的反馈与管理的调查研究，发现讲述了网络舆情管理的发展状况、主要成效与借鉴意义、不足与成因分析等方面，为随后的对策提供了事实依据，并提出相应的建议。

关键词 网络舆情突发事件应急对策政府管理

Title Research  on  the  Local  Government’s  Emergency  Countermeasures  to Waste Disposal as an Example

Abstract：The rapid development of network technology has brought China into the Internet era, the network has gradually become the ideological and cultural information distribution center and the amplifier of the public opinion. The transmission channels of the network public opinions include microblog, WeChat, forums, blogs, Tieba, news and other channels. Vicious network public opinion will not only push social hot topics and hot spots to the negative direction and make the public's discontent into the public opinion "disaster" or mass incidents, but also will lead to the decline of the overall image of our government and the power, social order stability is also challenged.

Based on the basic principles and methods of public management and network communication, this paper investigates the feedback and management of local government's measures on the network public opinion on Lianyungang nuclear waste disposal incident, and finds out the development status, main achievements and reference significance of network public opinion management , disadvantages and cause analysis, etc., for the subsequent countermeasures we provide a factual basis, and make the appropriate recommendations.

Keywords Internet public opinion Emergencies  Emergency response Government administration;

1 引言 1

1.1 研究背景和意义 1

1.2 国内外文献综述 3

1.2.1 国外文献综述 3

1.2.2 国内文献综述 3

1.3 研究思路与研究方法 4

1.3.1 研究思路 4

1.3.2 研究方法 4

1.3.3 研究框架 5

2 相关概念与理论基础 6

2.1 网络舆情概述 6

2.1.1 网络舆情的定义 6

2.1.2 网络舆情的特征 6

2.1.3 网络舆情的传播途径