智能化搜索引擎中营销策略的研究+SWOT分析
关键词：搜索引擎营销；营销模式；营销策略
Research on the intelligent search engine marketing strategies
—in case of baidu
Abstract：Now，search engine marketing is the most important means of the internet marketing. The purpose of writing this article is to help companies better understand search engine marketing, learn to use the search engine of this emerging technology as a means of gaining access to certain economic interests. This article from the outset, some search engines to understand the development of the background and significance, and then combined with search engine marketing search engine marketing theory to the principle of further analysis, and finally to understand the characteristics of search engine marketing and its importance, while Chinese enterprises search engine marketing strategies are focused research. Search engines are constantly expanding market size is tended with steady growth in the number of search engine users continue rapid growth, the users of search engines is highly recognized in the continuous improvement and widely used. It is obvious that search engine marketing has a bright prospect.
Keywords: Search engine marketing, marketing, marketing strategies
目 录
1 绪论 - 4 -
1.1 选题的背景与研究意义 - 4 -
1.1.1 选题背景 - 4 -
1.1.2 选题意义 - 4 -
1.2 研究内容及方法 - 5 -
1.2.1 研究内容 - 5 -
1.2.2 研究方法 - 5 -
2 文献综述 - 6 -
2.1 搜索引擎营销经典理论概述 - 6 -
2.1.1 基于市场的搜索引擎营销理论 - 6 -
2.1.2 基于顾客的搜索引擎营销理论 - 6 -
2.2 现有搜索引擎研究评述及我国市场研究综述 - 7 -
3 百度搜索引擎营销分析 - 9 -
3.1 百度搜索引擎营销 - 9 -
3.2 百度搜索引擎营销SWOT分析 - 9 -
3.2.1 百度搜索引擎营销内部优势（Strengths）分析 - 9 -
3.2.2 百度搜索引擎营销内部劣势（Weaknesses）分析 - 10 -
3.2.3 百度搜索引擎营销外部机会（Opportunities）分析 - 10 -
3.2.4 百度搜索引擎营销外部威胁（Threats）分析 - 12 -
3.3 百度搜索引擎营销组合策略分析 - 12 -
3.3.1 SO组合策略分析 - 12 -
3.3.2 ST组合策略分析 - 13 -
3.3.3 WO组合策略分析 - 13 -
3.3.4 WT组合策略分析 - 13 -
3.4 分析总结 - 14 -
3.5 企业如何利用搜索引擎营销策略分析 - 14 -
4 百度搜索引擎营销策略 - 16 -
4.1 策略一： 关键词选择营销策略 - 16 -
4.1.1 关键词选择的重要性 - 16 -