摘要:随着网络全面覆盖大众的日常生活,自媒体给人们提供了更多样的信息来源选择及更多元的观点思想。传统媒体相比,自媒体打破了原先传播者和受众之间的藩篱,人们成了“消费生产者”,一边接受着信息一边制作发布新闻,这一平民化的媒介给人们带来了前所未有的话语权与信息量,丰富了人们的生活。然而,它的弊端也随之而来。自媒体平台上不断涌现出的虚假新闻、低俗信息以及媒介审判、冷漠报道等传播道德失范的现象给网络舆论环境带来冲击,带来了偏离的价值观,不利于健康正面的社会精神文明的建立。

本文首先从自媒体的界定进入,指出当前自媒体新闻传播中存在的道德失范现象,并对其成因结合传播学和新闻学等理论进行分析探究。最后,主要从提高全民思想道德水准、完善网络平台监督机制、建立自媒体平台自身传播道德规范及加强自媒体相关法律法规建设四个方面来提出相应的解决对策。

自媒体作为新兴媒介与传统媒介相比还有许多不成熟需要完善之处。解决自媒体的道德失范问题,不仅要从国家法律政策层面进行整治规范,也要从自媒体人与广大受众自身同步提升,増强对网络信息的筛选鉴别能力,加强对青少年的网络安全和自律教育。最后,自媒体平台本身要不断吸取优秀案例成果,发展完善建立一个健康绿色可持续发展的平台。

关键词:自媒体;新闻传播;道德失范

Abstract:With the full coverage of the daily life of the public, the media has provided people with more choices of information sources and more meta-view ideas. Compared with the traditional media, since the media broke the barrier between the original communicators and the audience, people became “consumer producers”, and while accepting information and making news releases, this civilian-oriented media has brought people unprecedented opportunities. The right to speak and the amount of information enrich people's lives. However, its drawbacks follow. The phenomena of falsified news, vulgar information, media judgments, and indifferent reports that have constantly emerged from the media platform have brought impact on the public opinion environment of the Internet and brought about deviations in value. This is not conducive to the establishment of a healthy and positive social spiritual civilization. .

This article first enters the definition of self-media, and points out the current phenomenon of moral anomie in the media news dissemination, and analyzes and analyzes its causes in connection with the theories of communication science and journalism. Finally, it mainly proposes solutions to improve the ideological and moral standards of the entire people, improve the supervision mechanism of the online platform, establish a self-media platform to spread the ethical norms, and strengthen the construction of self-media related laws and regulations. 

There are many imperfections that need to be improved from the media as an emerging medium compared to traditional media. To solve the problem of ethical anomie from the media, we must not only carry out rectification and regulation from the national legal and policy level, but also upgrade from the self-media people and the vast majority of the audience themselves, reluctantly screen and discriminate online information, and strengthen cyber security and self-discipline for young people. education. Finally, the media platform itself must constantly draw on outstanding case results, develop and establish a healthy and sustainable green platform.

目录

摘要 3

一.绪论 5

(一)研究的目的 5

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