我国网络游戏产业核心竞争力培育及其研究
针对以上情况，政府应该充分发挥监管和引导作用，以完善的法律法规规范市场，以健康的理念引导市场，同时鼓励网游企业自主创新，弘扬民族文化，从而保证我国网络游戏市场健康可持续地发展。20463
毕业论文关键词：网络游戏 核心竞争力 产业链 民族文化
China's online game industry's core competitiveness foster and research
Abstract: Online game is the product ofeconomy, culture, science and technology in new economic era, a kind of entertainment in digital age,is to meet the social public persified demand of consumer culture now. Online games have virtuality and full interactive features, and the chain is consisted by developers, agents, operators, distributors, sales channels, operations support vendor. Online game industry's core competencies include power management operations, product research and development force, marketing force three areas. China at this stage the core competitiveness of online game industry exists game operators’s sided fame, lack of R&D strength and weaknesses of existing profit model development efforts and other issues. In addition, because of their own characteristics, and online games operators in order to pursue short-term profits, "short-sighted" behavior, making the online gaming industry has considerable social "negative" effect. In the future trends in the online gaming industry, culture determines the network will become an important factor in the success of the game competitive, but will continue the integration between the online gaming industry and traditional industries, and thus create a new chain.
For the above, the Government should give full play to the role of supervision and guidance to improve the laws and regulations regulating the market, in order to guide the market the concept of health, while encouraging online business innovation, promote national culture, so as to ensure the healthy and sustainable development of China's online game market.
Keyword: online game the core competitiveness chain national culture
目录
一、引言 1
（一）研究的目的和意义 1
（二）研究的内容与方法 1
（三）研究现状 1
二、网络游戏与我国网络游戏产业概况 3
（一）网络游戏的特征和产业构成 3
（二）我国网络游戏产业的发展状况 4
三、网络游戏企业核心竞争力的构成要素 5
（一）管理运营力 5
（二）产品研发力 8
（三）市场营销力 8
四、我国网络游戏产业链分析 11
（一）产业链的构成 11
（二）产业链的运行 11