论汽车展览会的现状和发展趋势
毕业论文关键词：车展；生存现状；趋势
Research on the current situation and trends of auto show
Abstract:
With the rapid development of the times , cars seem to have become essential to the life and transport tools , they also speed up the development of the automotive industry going forward , followed by automobile exhibition industry has become a giant. Imported cars, domestic cars , passenger cars , commercial cars , and many other cars come into being , then car manufacturers need a platform to show the characteristics and advantages of their cars . So amounts of auto shows come to us and become the popular and trend. But then a variety of issues appear with the development of cars. Firstly, the worsening of air pollution and vehicle exhaust have become two major killers, car manufacturers can not help but face significant challenges. Besides, the topic ‘model’ has longer been hot in auto shows, and some media even trotted out the " butcher or selling cars " this kind of sharp and incisive question. In addition, the large number and different kinds of auto shows are also big problems, car manufacturers can not fully distinguish between normality and authority show.
Key words: Auto show Survival status Trend
1绪论 6
1.1 研究背景 6
1.2 研究目的 6
1.3 研究意义 6
针对现下社会趋势，国内外各大车展的现状，从而对未来车展的发展趋势和汽车行业的发展前景进行深入的探讨。为主办方更具主导作用和影响力，同其他车展区分体现自我特性从而提高知名度。去除花哨的展示形式，更专注于汽车本身。较为专业但不失人性化地引导观众充分体验车展；展商能够更好地发布最新研究成果和未来发展趋势，展示品牌概念并加以推广；观众能够以较为专业的角度去关注车展、参与车展，通过车展进一步了解汽车行业等等提供有力的理论依据，以此进一步改善国内外车展，从而为车展带来光辉的前景。2. 我国汽车展览会的生存现状 6
2.1 我国会展业的生存现状 8
2.2 我国车展的生存现状 8
2.2.1 费用高昂 9
2.2.2 车模吸睛 9
2.2.3 效益巨大 10
3. 国内外车展的现状以及发展趋势 11
3.1 国内外各大车展发展情况 11
3.1.1上海车展Shanghai International Automobile Industry Exhibition 11
3.1.2北京国际车展 Auto China 11
3.1.3德国法兰克福车展International Automobile Ausstellung 12
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