奇瑞汽车公司的国际化及其启示+SWOT分析
关键词 奇瑞汽车 国际化 SWOT分析 战略研究 建议
毕 业 论 文 外 文 摘 要
Title The Internationalization of the Chery Automobile Company and Its Implications
Abstract
As economic globalization and Chinese market economy matures, competition in the market of the Chinese automotive industry is more and more fierce.As an independent brand of the small and medium-sized enterprise,Chery Automobile Enterprises in this particular background and environment have achieved the difficult business breakthroughs and explosive development,and continue to expand the international market to achieve good results with a certain representative.The article mainly analysis the pattern of the world's automotive market,the status of China's automobile industry,the advantages,and weaknesses, opportunities and threats of international strategy by SWOT method,and study the international market entry strategy,setting up factories overseas strategy,strategic alliance strategy,the strategy of independent innovation,as well as international brand strategy.Finally simple recommendations for improvement are given according to some of its drawbacks in the process of development.
Keywords Chery automobile internationalization SWOT analysis strategic research suggestion