摘要：在信息技术高速发展的今天,B2C 跨境电商平台深入人们的生活，在方便了人们购物的同时，B2C跨境电商平台还改变了我国传统的国际贸易交易方式，降低了外贸成本，成为我国众多中小企业外贸转型的首选。本次论文从相关理论为基础出发点，着重分析 B2C 跨境电商平台这一模式对我国对外贸易形成的改变和影响，同时结合小红书成功的B2C案例进行研究，期望在能够丰富B2C跨境电商理论基础之上，对其进行更有建设性的发展指导。最后根据分析结果为B2C跨境电商平台发展提出相关建议。一方面跨境电商平台需要加强自主研发，创建自主品牌，另一方面企业需要做好市场定位，避免同质化。期望通过于此可以为我国中小企业转型和跨境电商的发展能够提供良好的借鉴。80891

毕业论文关键词：B2C；跨境电商；外贸；小红书

The impact of B2C cross-border electricity supplier on China's foreign trade—Take Red as an example

Abstract: Living in the developed society of information technology, B2C cross-border electricity business platform has been deep into people's lives。 It is not only convenient for people to shop but also has changed the traditional way of China's international trade transactions。 The B2C cross-border electricity business platform reduce the cost of foreign trade thus to be the first choice of many small and medium-sized China's enterprises。 This paper starts from the relevant theory and focuses on the change and influence of B2C cross-border electric business platform on the formation of China's foreign trade。 Expect to be able to combine with RED successful B2C case studies to enrich the B2C cross-border electricity business theory on the basis of its more constructive development guidance。 Finally, according to the analysis results for the development of B2C cross-border electricity business platform to make relevant recommendations。 On the one hand, cross-border electricity business platform needs to strengthen independent R&D and to create their own brands。 On the other hand, companies need to make a reasonable market positioning to avoid homogenization。 I hope to be able to provide a good reference for the transition and development of SMEs in cross-border electricity supplier by this research paper。

Key Words: B2C; Cross-border electricity supplier; Foreign trade; Red

目录

一、绪论 1

（一）研究目的 1

（二）研究意义 1

（三）研究内容 2

二、B2C跨境电商的概述 3

（一）B2C跨境电商的概念和发展现状 3

1、B2C跨境电商的概念及特点 3

2、B2C跨境电商的发展现状 3

（二）我国主要B2C跨境电商发展模式 5

1、海外代购模式 5

2、直运平台模式 5

3、自营B2C模式 6

4、导购平台模式 6

三、B2C跨境电商对传统贸易的影响因素分析 8

（一）对我国外贸成本的影响 8

1、沟通和交易方式影响 8

2、商品流通成本影响 8

（二）对我国外贸企业发展影响 8

1、信息发展