杭州大学生健身消费现状与对策研究
毕业论文关键词：健身消费：杭州；大学生；现状与对策
Abstract In today's information and the trend of the times, the "national fitness" has become a hot word, sports fitness has become an important force in the world to communicate and promote the economic and social development, an important bridge between the world。 In this context, the fitness club emerged like bamboo shoots after a spring rain。 Especially college students fitness groups is particularly prominent。 But the research on College Students' sports consumption is relatively small。 This paper carried out investigation and Research on Hangzhou college students' fitness consumption, the survey results show that the sports population in Hangzhou accounted for the proportion is not high, Johnson fitness is a major cause of College students consumption motivation, friends are the most important The route of transmission。 The overall level of consumption of college students in Hangzhou, different students of different gender differences, sports consumption is obvious。 With the survey results and fitness consumption characteristics and influence are discussed and put forward relevant solutions, in order to promote college students' physical fitness consumption and provide a useful reference。
Keyword: fitness consumption: Hangzhou; college students; current situation and Countermeasures
目 录
1 前言。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。1
1。1 选题依据。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6
1。2 研究的目的与意义。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6
2 国内外研究现状。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6
2。1 国内健身消费研究。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6
2。1。1 体育健身特点研究。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6
2。1。1。1体育健身特点。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6